Ann M. Charles is CEO and founder of BRANDfog. Reach her on Twitter at: @annmcharles.
- Social Media: Secret Of The Successful CEO in
Marketing Daily on
09/21/2012
Social media has forever changed the conditions in which CEOs operate. While they are expected to manage multiple constituencies at once, they must also continuously communicate company vision,
mission, and values.
- Metrics Are the New Black in
Online Media Daily on
04/16/2008
In 2008, digital technologies will pave the way for improved measurement of rich media marketing, which will deliver on the promise of truly quantifiable campaign ROI.