- Coca-Cola Bites Into Olympic Marketing With Bluetooth
Online Media Daily, Mark Walsh - Thursday, August 7, 2008
Bluetooth has not yet emerged as a marketing vehicle in the U.S ...
- AOL's Platform-A Expands Mobile Ad Options
Online Media Daily, Mark Walsh - Tuesday, August 5, 2008
OL on Monday launched a new service through its mobile advertising a ...
- Dispute Spotlights comScore Ad Network Rankings
Online Media Daily, Mark Walsh - Monday, August 4, 2008
The home page of video ad network YuMe aggressively touts the compa ...
- Mobile Data Revenue To Grow By 16%
Online Media Daily, Mark Walsh - Friday, August 1, 2008
Spurred by a new generation of smartphones, mobile data revenues are expect ...
- Interpublic Makes HUGE Bet On Digital Marketing
Online Media Daily, Mark Walsh - Thursday, July 31, 2008
Taking a majority stake in online agency HUGE, Interpublic Group has bolster ...
- Yellow Pages Look Past Print
Online Media Daily, Mark Walsh - Wednesday, July 30, 2008
Spending on print Yellow Pages will plunge by 39% in the ne ...
- Social Marketing Limited By Advertiser Confusion
Online Media Daily, Mark Walsh - Tuesday, July 29, 2008
A recent JupiterResearch study underscores that actual spending on social media marketi ...
- GamePro Strikes Ad, Content Deal With Wikia
Online Media Daily, Mark Walsh - Monday, July 28, 2008
GamePro Media will exclusively handle ad sales for the gaming section ...
- iPhone Spawns New Ad Networks
Online Media Daily, Mark Walsh - Friday, July 25, 2008
Highlighting growing interest in iPhone-tailored advertising, a pair of mobile ad networ ...
- Facebook Gives Users Control, Rewards Non-Abusive Apps
Online Media Daily, Mark Walsh - Thursday, July 24, 2008
More than a year after opening up its platform to outside developer ...
- Yang Upbeat Despite 2Q Profit Erosion
Online Media Daily, Mark Walsh - Wednesday, July 23, 2008
In a conference call Tuesday discussing the tumultuous quarter, Yahoo Co-founder a ...
- LinkedIn Links Up With NYTimes.com
Online Media Daily, Mark Walsh - Wednesday, July 23, 2008
LinkedIn has struck a deal with The New York Times that wi ...
- Agency Execs Tout Mobile ROI, Growing Budgets
Online Media Daily, Mark Walsh - Tuesday, July 22, 2008
Citing case studies for household brands ranging from Vicks DayQuil to Tid ...
- AOL Health Adds Content Partners
Online Media Daily, Mark Walsh - Monday, July 21, 2008
Expanding its editorial scope, AOL Health has partnered with a trio ...
- Yahoo Warns Icahn Poses Risk To Shareholders
Online Media Daily, Mark Walsh - Friday, July 18, 2008
In its latest appeal to shareholders, Yahoo warned that Carl Icahn wou ...
- CBS' Last.fm Unveils Redesign, Upgrades
Online Media Daily, Mark Walsh - Friday, July 18, 2008
Last.fm has launched a revamped Web site with a cleaner look a ...
- Popping Out: Meebo Syndicates IM For Online Communities
Online Media Daily, Mark Walsh - Thursday, July 17, 2008
Instant-messaging site Meebo will launch a new service this fall syndicating ...
- MMA Issues Mobile Privacy Guidelines
Online Media Daily, Mark Walsh - Wednesday, July 16, 2008
Continuing its push for worldwide standards, the Mobile Marketing Association Tuesday releas ...
- SendMe Mobile Adds Warner Music To Catalog
Online Media Daily, Mark Walsh - Wednesday, July 16, 2008
Warner Music Group has struck a deal with mobile content provider Send ...
- Icahn Blasts Yahoo For Rejecting Latest Offer
Online Media Daily, Mark Walsh - Tuesday, July 15, 2008
Responding to Yahoo's rejection of a joint offer with Microsoft, activist invest ...
- Web Analytics Firms Shift Focus To Pricing, Flexibility
Online Media Daily, Mark Walsh - Tuesday, July 15, 2008
With more than two-thirds of companies satisfied with their Web analytics provider ...
- Veoh Launches Behavioral Targeting Technology
Online Media Daily, Mark Walsh - Monday, July 14, 2008
Veoh Networks today unveils a new behavioral targeting system that lets markete ...
- iPhone Apps: Gaming, Social Networking Lead The Way
Online Media Daily, Mark Walsh - Monday, July 14, 2008
The 500 applications released for the iPhone last week are making almo ...
- Google Focuses On Mobile Internet
Online Media Daily, Mark Walsh - Friday, July 11, 2008
Having conquered desktop search, Google increasingly appears to be extending its domini ...
- Microsoft Gains With Live.com, But Not Search Share
Online Media Daily, Mark Walsh - Thursday, July 10, 2008
With Microsoft still seeking a way to challenge Google's dominance in search--includi ...
- Weather.com 'Secret Weapon' In NBCU Deal
Online Media Daily, Mark Walsh - Wednesday, July 9, 2008
In acquiring The Weather Channel for $3.5 billion, NBC Universal may g ...
- Poll: Social Network Ads 'All Equally Horrible'
Online Media Daily, Mark Walsh - Wednesday, July 9, 2008
Social networking sites may be among the fastest growing ad categories, b ...
- Microsoft To Yahoo: Get Rid Of Board And Let's Talk
Online Media Daily, Mark Walsh - Tuesday, July 8, 2008
Reviving the prospect of a deal with Yahoo, Microsoft said Monday ...
- Obama And McCain Go Head-To-Head Online
Online Media Daily, Mark Walsh - Tuesday, July 8, 2008
When it comes to the '08 election campaign online, it's still ...
- Get Loopt: Social Mapping Service Promotes Itself
Online Media Daily, Mark Walsh - Monday, July 7, 2008
Loopt kicks off a promotional campaign today targeting tech-savvy young consumers wi ...
