- Responding To Lost Google Image Search Traffic
Performance Marketing Insider, Mark Simon - Monday, April 22, 2013
An article by SearchEngineLand's Barry Schwartz recounts recent findings that image sear ...
- Eight Ways To Prove To Google You're A 'True Merchant'
Performance Marketing Insider, Mark Simon - Thursday, March 14, 2013
This past week there was big news from SXSW of great intere ...
- 10 Ways To Survive The Google Shopping Transition
Performance Marketing Insider, Mark Simon - Monday, September 10, 2012
Back in May, Google announced that its newly branded Google Shopping servi ...
- Why Microsoft Is Going It Alone With Do-Not-Track
Performance Marketing Insider, Mark Simon - Friday, June 29, 2012
Microsoft got into hot water with the FTC and ad industry self-regulato ...
- When Is Marketing Not Marketing?
Performance Marketing Insider, Mark Simon - Friday, May 25, 2012
It's not marketing when we do it online. Let me explain. ...
- Your Ad Agency Is A Contractor, Not A Partner
Performance Marketing Insider, Mark Simon - Friday, April 27, 2012
Imagine gathering bids for a construction project in your house such ...
- It's Not Too Late To Win At Paid Search This Holiday Season
Performance Marketing Insider, Mark Simon - Friday, December 3, 2010
Both Black Friday and Cyber-Monday are now behind us, but electronic retaile ...
- Why 2010 Will Be the Year of Automated Media Buying
Online Media Daily, Mark Simon - Monday, December 28, 2009
In the past year, three of the top-ten search players have chart ...
- Bing: Built For Mobile?
Performance Marketing Insider, Mark Simon - Monday, June 15, 2009
Microsoft is often referred to in the tech industry as "the ultima ...
- Revisiting Last Year's Predictions
Performance Marketing Insider, Mark Simon - Monday, January 5, 2009
ust about a year ago, I wrote an article called "10 Med ...
- Search In The Age Of Recession
Performance Marketing Insider, Mark Simon - Monday, April 28, 2008
When Google announced its earnings this month, the online ad industry breath ...
- Google Demographic Targeting: Promises And Pitfalls
Performance Marketing Insider, Mark Simon - Monday, March 31, 2008
Just once I'd like to read an article about the search engine ...
- SES NY Recap
Performance Marketing Insider, Mark Simon - Monday, March 24, 2008
The weather was wet and rainy for SES NY, and things seem ...
- Back To Basics!
Performance Marketing Insider, Mark Simon - Monday, March 17, 2008
SEM is a peculiar field, because it strands between the high-tech wor ...
- Are SEM Salaries Too High, Too Low, Or Just Right?
Performance Marketing Insider, Mark Simon - Monday, March 10, 2008
As I've mentioned previously in this column, acquiring and retaining talented peop ...
- Innovation Vs. Execution (Part 2)
Performance Marketing Insider, Mark Simon - Monday, March 3, 2008
When it comes to tech companies, including the big players in sear ...
- Innovation Vs. Execution
Performance Marketing Insider, Mark Simon - Monday, February 25, 2008
Much of the press coverage focusing on the possible Microsoft-Yahoo buyout h ...
- Why Yahoo Should Get Cozy With Microsoft
Performance Marketing Insider, Mark Simon - Monday, February 18, 2008
As I write this, Yahoo has thwarted Microsoft's attempts at a friend ...
- MS-Yahoo, The Web, and Your Future
Performance Marketing Insider, Mark Simon - Monday, February 11, 2008
More than a week has passed since Microsoft's announcement that it pla ...
- MS-Yahoo Will Be Good For Users, Marketers, And Online Ad Ecosystem
Performance Marketing Insider, Mark Simon - Monday, February 4, 2008
n formally stating its intention to acquire Yahoo, Microsoft is betting $44 ...
- Don't Underestimate Yahoo
Performance Marketing Insider, Mark Simon - Monday, January 28, 2008
Yahoo has taken a real beating in the press and the blogosphe ...
- Recession-Ho! (The Search Ecosystem Enters its First Economic Downturn)
Performance Marketing Insider, Mark Simon - Monday, January 21, 2008
Most serious observers of the U.S. economy agree that we're already ...
- Search In The Post-Web Era
Performance Marketing Insider, Mark Simon - Monday, January 14, 2008
For more than a decade, the primary context of search was ...
- Insider Data Trading (The Real Reason Keyword Prices Will Rise in 2008)
Performance Marketing Insider, Mark Simon - Monday, January 7, 2008
2007 was a year of extraordinary consolidation in the online ad secto ...
- January: A Time to Plan For Future Search Success
Performance Marketing Insider, Mark Simon - Monday, December 31, 2007
As the new year dawns, and the frenetic holiday season recedes, it ...
- 10 Media Trends To Watch In 2008
Performance Marketing Insider, Mark Simon - Monday, December 24, 2007
It's that time of the year again, to look ahead at wh ...
- Let's Monetize Privacy!
Performance Marketing Insider, Mark Simon - Monday, December 17, 2007
The issue of privacy has long been the online industry's proverbial "elepha ...
- SES Chicago 2007: Was It Worth The Trouble?
Performance Marketing Insider, Mark Simon - Monday, December 10, 2007
The SEM industry is full of very bright people, but I real ...
- Another Crazy Week In Hype-Ville
Performance Marketing Insider, Mark Simon - Monday, December 3, 2007
Maybe it's just a form of seasonal madness, but this past we ...
- Trends, Illusions, And Pain Points: Looking Back At 2007 (And Forward To 2008)
Performance Marketing Insider, Mark Simon - Monday, November 26, 2007
n the next month or so, you're going to be reading ...