- Looking for Data in All The Wrong Places
Performance Marketing Insider, Mark Simon - Monday, November 19, 2007
Everybody wants to know where the online ad industry (and the sear ...
- Social Ads Or Social Networking Nightmare?
Performance Marketing Insider, Mark Simon - Monday, November 12, 2007
The rich user data in Facebook makes it, at least in theor ...
- Big Bubble? Maybe. Big Trouble? Definitely.
Performance Marketing Insider, Mark Simon - Monday, November 5, 2007
I've been jousting (in a friendly way) with Aaron Goldberg for t ...
- A Pre-Halloween 'Black Wednesday' ?
Performance Marketing Insider, Mark Simon - Monday, October 29, 2007
Call it "Black Wednesday" for the SEO industry. Last week, just ...
- Online Ad Bubbles And The Future Of The Search Economy
Performance Marketing Insider, Mark Simon - Monday, October 22, 2007
I've received a lot of e-mail from my Oct. 7th MediaPost colum ...
- Is Google Backing Off From Universal Search?
Performance Marketing Insider, Mark Simon - Monday, October 15, 2007
n May of this year, Google announced the advent of what ...
- Is The Online Ad Industry Partying Like It's 1999?
Performance Marketing Insider, Mark Simon - Sunday, October 7, 2007
Online advertising spending is healthy, and most people in the industry se ...
- Who's The Best Facebook Fit?
Performance Marketing Insider, Mark Simon - Monday, October 1, 2007
In what's become something of a quarterly ritual, Google and Microsoft a ...
- BuzzTracker Is The Real Yahoo!
Performance Marketing Insider, Mark Simon - Monday, September 24, 2007
Two Fridays ago, Yahoo acquired news aggregator / blog search platform BuzzTrack ...
- 3 Ways Google Could Lose
Performance Marketing Insider, Mark Simon - Monday, September 17, 2007
After a mediocre Q2 earnings call and attacks from both piracy victi ...
- Why Google's Trademark Policies Are Good for Searchers
Performance Marketing Insider, Mark Simon - Monday, September 10, 2007
When it comes to advertisers' running ads on competitors' terms, Google tak ...
- Privacy Or Individuality?
Performance Marketing Insider, Mark Simon - Monday, August 27, 2007
According to reports from last week's Wall Street Journal, Facebook plans ...
- How Search Will Save American Democracy
Performance Marketing Insider, Mark Simon - Monday, August 20, 2007
While we're all familiar with search as an advertising medium, we're le ...
- GoogleClick, MicroQuant, And The Public Double Standard
Performance Marketing Insider, Mark Simon - Monday, August 13, 2007
Last week, aQuantive's shareholders allowed Microsoft to acquire it; the Federal Tra ...
- How Serious is Google About No Behavioral Targeting?
Performance Marketing Insider, Mark Simon - Monday, August 6, 2007
Last week, true to form, Google announced in no uncertain terms th ...
- The Search Innovation You'll Never See
Performance Marketing Insider, Mark Simon - Monday, July 30, 2007
Fellow Search Insider Gord Hotchkiss tossed out a fantastic challenge for t ...
- Google's Shaky Investments
Performance Marketing Insider, Mark Simon - Monday, July 23, 2007
Even after a 7% stock drop, Google still looks healthy. Q2 didn ...
- Word To Nielsen: Brand Matters Less Than You Think
Performance Marketing Insider, Mark Simon - Monday, July 16, 2007
Poor Google. Just when it looked secure as the great Web colossu ...
- They're Smart Ads -- But Are They Efficient?
Performance Marketing Insider, Mark Simon - Monday, July 9, 2007
A good number of the online searches I do -- perhaps ev ...
- A Salute To Search Independence!
Performance Marketing Insider, Mark Simon - Monday, July 2, 2007
In honor of July, I thought I'd gloat. For most of advertisin ...
- GoogleBay, Or EGoogle?
Performance Marketing Insider, Mark Simon - Monday, June 25, 2007
As of today, eBay will be turning its search ads on with ...
- Looking for Google's Future? You Can Find It On EBay
Performance Marketing Insider, Mark Simon - Monday, June 18, 2007
The Google worldview is a thoroughly binary one. There are Google user ...
- EBay And Film Fires (Some Thoughts On Auction Media)
Performance Marketing Insider, Mark Simon - Monday, June 11, 2007
Here's a little-known story from the Golden Age of Television. Sometime ...
- Getting Comfortable With Less Privacy
Performance Marketing Insider, Mark Simon - Monday, June 4, 2007
Assuming that GoogleClick is a threat to privacy (for the sake ...
- Why Conglomeration Could Be Bad For Advertisers
Performance Marketing Insider, Mark Simon - Monday, May 21, 2007
Microsoft may have lost the bidding war on DoubleClick, but it's clear ...
- Why Apps Are Different From Engines -- And Why They Aren't
Performance Marketing Insider, Mark Simon - Monday, May 14, 2007
"Search, Ads and Apps" -- the tagline that Google CEO Eric Schmi ...
- Why Google Should Worry About Microhoo (The Danger's In The Touchpoints)
Performance Marketing Insider, Mark Simon - Monday, May 7, 2007
Forget the new entity with a combined share of 27% of a ...
- Even With GoogleClick, Yahoo's Got Right Stuff
Online Media Daily, Mark Simon - Tuesday, May 1, 2007
It's easy to see Yahoo's Right Media buy, following as it do ...
- Google's Performics Conundrum
Performance Marketing Insider, Mark Simon - Monday, April 30, 2007
Last week, I promised to continue my discussion of GoogleClick by explori ...
- Post-GoogleClick, What Of Yahoo?
Performance Marketing Insider, Mark Simon - Sunday, April 22, 2007
In his response last week to GoogleClick, Yahoo CEO Terry Semel point ...
