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MARK SIMON


Contact MediaPost Editorial
  • Looking for Data in All The Wrong Places
    Search & Performance Insider, Mark Simon - Monday, November 19, 2007
    Everybody wants to know where the online ad industry (and the sear ...
  • Social Ads Or Social Networking Nightmare?
    Search & Performance Insider, Mark Simon - Monday, November 12, 2007
    The rich user data in Facebook makes it, at least in theor ...
  • Big Bubble? Maybe. Big Trouble? Definitely.
    Search & Performance Insider, Mark Simon - Monday, November 5, 2007
    I've been jousting (in a friendly way) with Aaron Goldberg for t ...
  • A Pre-Halloween 'Black Wednesday' ?
    Search & Performance Insider, Mark Simon - Monday, October 29, 2007
    Call it "Black Wednesday" for the SEO industry. Last week, just ...
  • Online Ad Bubbles And The Future Of The Search Economy
    Search & Performance Insider, Mark Simon - Monday, October 22, 2007
    I've received a lot of e-mail from my Oct. 7th MediaPost colum ...
  • Is Google Backing Off From Universal Search?
    Search & Performance Insider, Mark Simon - Monday, October 15, 2007
    n May of this year, Google announced the advent of what ...
  • Is The Online Ad Industry Partying Like It's 1999?
    Search & Performance Insider, Mark Simon - Sunday, October 7, 2007
    Online advertising spending is healthy, and most people in the industry se ...
  • Who's The Best Facebook Fit?
    Search & Performance Insider, Mark Simon - Monday, October 1, 2007
    In what's become something of a quarterly ritual, Google and Microsoft a ...
  • BuzzTracker Is The Real Yahoo!
    Search & Performance Insider, Mark Simon - Monday, September 24, 2007
    Two Fridays ago, Yahoo acquired news aggregator / blog search platform BuzzTrack ...
  • 3 Ways Google Could Lose
    Search & Performance Insider, Mark Simon - Monday, September 17, 2007
    After a mediocre Q2 earnings call and attacks from both piracy victi ...
  • Why Google's Trademark Policies Are Good for Searchers
    Search & Performance Insider, Mark Simon - Monday, September 10, 2007
    When it comes to advertisers' running ads on competitors' terms, Google tak ...
  • Privacy Or Individuality?
    Search & Performance Insider, Mark Simon - Monday, August 27, 2007
    According to reports from last week's Wall Street Journal, Facebook plans ...
  • How Search Will Save American Democracy
    Search & Performance Insider, Mark Simon - Monday, August 20, 2007
    While we're all familiar with search as an advertising medium, we're le ...
  • GoogleClick, MicroQuant, And The Public Double Standard
    Search & Performance Insider, Mark Simon - Monday, August 13, 2007
    Last week, aQuantive's shareholders allowed Microsoft to acquire it; the Federal Tra ...
  • How Serious is Google About No Behavioral Targeting?
    Search & Performance Insider, Mark Simon - Monday, August 6, 2007
    Last week, true to form, Google announced in no uncertain terms th ...
  • The Search Innovation You'll Never See
    Search & Performance Insider, Mark Simon - Monday, July 30, 2007
    Fellow Search Insider Gord Hotchkiss tossed out a fantastic challenge for t ...
  • Google's Shaky Investments
    Search & Performance Insider, Mark Simon - Monday, July 23, 2007
    Even after a 7% stock drop, Google still looks healthy. Q2 didn ...
  • Word To Nielsen: Brand Matters Less Than You Think
    Search & Performance Insider, Mark Simon - Monday, July 16, 2007
    Poor Google. Just when it looked secure as the great Web colossu ...
  • They're Smart Ads -- But Are They Efficient?
    Search & Performance Insider, Mark Simon - Monday, July 9, 2007
    A good number of the online searches I do -- perhaps ev ...
  • A Salute To Search Independence!
    Search & Performance Insider, Mark Simon - Monday, July 2, 2007
    In honor of July, I thought I'd gloat. For most of advertisin ...
  • GoogleBay, Or EGoogle?
    Search & Performance Insider, Mark Simon - Monday, June 25, 2007
    As of today, eBay will be turning its search ads on with ...
  • Looking for Google's Future? You Can Find It On EBay
    Search & Performance Insider, Mark Simon - Monday, June 18, 2007
    The Google worldview is a thoroughly binary one. There are Google user ...
  • EBay And Film Fires (Some Thoughts On Auction Media)
    Search & Performance Insider, Mark Simon - Monday, June 11, 2007
    Here's a little-known story from the Golden Age of Television. Sometime ...
  • Getting Comfortable With Less Privacy
    Search & Performance Insider, Mark Simon - Monday, June 4, 2007
    Assuming that GoogleClick is a threat to privacy (for the sake ...
  • Why Conglomeration Could Be Bad For Advertisers
    Search & Performance Insider, Mark Simon - Monday, May 21, 2007
    Microsoft may have lost the bidding war on DoubleClick, but it's clear ...
  • Why Apps Are Different From Engines -- And Why They Aren't
    Search & Performance Insider, Mark Simon - Monday, May 14, 2007
    "Search, Ads and Apps" -- the tagline that Google CEO Eric Schmi ...
  • Why Google Should Worry About Microhoo (The Danger's In The Touchpoints)
    Search & Performance Insider, Mark Simon - Monday, May 7, 2007
    Forget the new entity with a combined share of 27% of a ...
  • Even With GoogleClick, Yahoo's Got Right Stuff
    Online Media Daily, Mark Simon - Tuesday, May 1, 2007
    It's easy to see Yahoo's Right Media buy, following as it do ...
  • Google's Performics Conundrum
    Search & Performance Insider, Mark Simon - Monday, April 30, 2007
    Last week, I promised to continue my discussion of GoogleClick by explori ...
  • Post-GoogleClick, What Of Yahoo?
    Search & Performance Insider, Mark Simon - Sunday, April 22, 2007
    In his response last week to GoogleClick, Yahoo CEO Terry Semel point ...
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