- Overcoming Five Pitfalls of Loyalty Reward Programs
Marketing Daily, Mark Friedman - Thursday, January 20, 2011
Customer rewards programs are one of the best ways to improve custom ...
- Out With The Old, In With The New
Marketing Daily, Mark Friedman - Thursday, December 30, 2010
Communications strategies to leave behind in 2011. ...
- Telemarketer Rule Is Opportunity Knocking
Marketing Daily, Mark Friedman - Friday, April 17, 2009
It offers a strategic opportunity to impact long-term success by enabling mo ...
- The Importance of Planning For Sept. 1, 2009
Performance Insider, Mark Friedman - Thursday, March 5, 2009
In 2008, the Federal Trade Commission (FTC) adopted an amended Telemarketer Sal ...