- Killing Third-Party Cookies Will Not Save Branded Publishers
Online Media Daily, Mark S. Zagorski - Tuesday, May 14, 2013
Programmatic ad buying and selling, with its unique capability to extract t ...
- What's In Store For Marketers in 2013? The Data Knows!
Marketing Daily, Mark S. Zagorski - Friday, December 21, 2012
Digital prognosticators beg their data scientists to run predictive algorithms to determi ...
- Independent Data Analysis Aids Credibility
Online Media Daily, Mark S. Zagorski - Tuesday, February 21, 2012
Submitting their data to the scrutiny of third-party auditors helps build ...
- Predictions For 2012: Data Is Everywhere!
Marketing Daily, Mark S. Zagorski - Tuesday, January 10, 2012
Not, however, as the buzzword "flavor of the moment," but as ...
- Data Should Drive More Online Brand Dollars
Online Media Daily, Mark S. Zagorski - Tuesday, May 24, 2011
The media and data business of TV, direct mail and print sti ...
- Demystifying DMPs: 5 Things Publishers Should Consider When Selecting A Data Management Platform
Online Media Daily, Mark S. Zagorski - Monday, March 7, 2011
In the alphabet soup online advertising world we live in, the late ...
