- Nationwide Targets South Asians With 'Idol' Contestant Sanjaya
Marketing Daily, Aaron Baar - Thursday, May 29, 2008
[Financial Services] "He's a tremendously popular figure in those communities," says compa ...
- Rand McNally: Some Road Travel Affected By High Gas Prices
Marketing Daily, Aaron Baar - Tuesday, May 27, 2008
[Research] Three-quarters of Americans said they are at least somewhat likely ...
- U.S. Health Department Promotes Hospital Comparison Site
Marketing Daily, Aaron Baar - Thursday, May 22, 2008
[Health] The ads, which ran in 58 newspapers on Wednesday, highlight t ...
- Gen Y Is Going To Need Financial Guidance More Than Most
Marketing Daily, Aaron Baar - Monday, May 19, 2008
[Financial Services] They've been saddled with more student debt than previous generation ...
- Targeting Gays, Lesbians Is A Win-Win, New Survey Shows
Marketing Daily, Aaron Baar - Thursday, May 15, 2008
[Strategy] While there was benefit within the community for targeting this minori ...
- Bank Of America Introduces Nascar-Themed Spot
Marketing Daily, Aaron Baar - Tuesday, May 13, 2008
[Financial Services] The program is meant to capture a Nascar fan's natur ...
- Coca-Cola Uncaps Promo Efforts Centered On Olympic Games
Marketing Daily, Aaron Baar - Monday, May 12, 2008
[Beverages] The company will showcase its global reach with cans and frid ...
- Discover: Consumers Not Planning To Go Shopping With Checks
Marketing Daily, Aaron Baar - Thursday, May 8, 2008
[Research] According to the company's monthly "U.S. Spending Monitor Survey," nearly two-thir ...
- Colgate-Palmolive Targets African-Americans With 2 Promos
Marketing Daily, Aaron Baar - Tuesday, May 6, 2008
[Packaged Goods] Although executives say the timing of the two efforts ...
- With An Eye On Stim Checks, Krogers Offers Grocery Bonuses
Marketing Daily, Aaron Baar - Monday, May 5, 2008
[Retail] "This is another example of programs that are meaningful to custome ...
- Channeling Heritage, AmEx Creates Home For Travelers
Marketing Daily, Aaron Baar - Thursday, May 1, 2008
[Financial Services] Creating a site for them to come together was ...