- J.D. Power: iPhone Tops In Customer Satisfaction
Marketing Daily, Aaron Baar - Thursday, April 30, 2009
With ease of navigation and a simple interface, Apple's iPhone earns t ...
- For Sprint, Internet's Immediacy Demonstrates 'Now' Of Network
Marketing Daily, Aaron Baar - Wednesday, April 29, 2009
Sprint today will begin rolling out the online component of its recent ...
- Sprint Rolls Out Online Campaign
Online Media Daily, Aaron Baar - Thursday, April 30, 2009
It's one thing to tell consumers about the immediacy of a cellul ...
- True Value Positions Self As 'Hardwarian Master'
Marketing Daily, Aaron Baar - Tuesday, April 28, 2009
"Elevating the role that the True Value associate plays in solving proble ...
- Kodak Invites Fans To Fantasy Golf Game
Marketing Daily, Aaron Baar - Monday, April 27, 2009
"We see the fantasy game as an extension of our sponsorship ...
- Study Finds Latinas Ambitious, Nurturing
Marketing Daily, Aaron Baar - Friday, April 24, 2009
To reach these consumers, marketers should "tap into these aspirations,"says Telemundo's Jacqueli ...
- LG Inks Heidi Klum For Fashionista Approach
Marketing Daily, Aaron Baar - Thursday, April 23, 2009
To highlight Klum's designs -- and consumers' ability to create their o ...
- AT&T Cites Economy As Revenues Fall
Marketing Daily, Aaron Baar - Wednesday, April 22, 2009
The drop would likely have been worse, if not for the iPhon ...
- Chevron Touts Texaco Gas In 'Tex Message' Ads
Marketing Daily, Aaron Baar - Tuesday, April 21, 2009
The campaign will also include print, out-of-home and point-of-purchase materials. A te ...
- Mitsubishi Digital Taps Facebook For Promo
Marketing Daily, Aaron Baar - Monday, April 20, 2009
"We looked at many ways in which we could communicate the ener ...
- More Weigh Efficiency In Buying Electronics
Marketing Daily, Aaron Baar - Friday, April 17, 2009
Though people have strong brand awareness of the EPA's Energy Star designatio ...
- AT&T Joins Rivals In Offer GSP Family Plan
Marketing Daily, Aaron Baar - Wednesday, April 15, 2009
The company will initially promote the service through its att.com Web sit ...
- Calif. Utilities, Major Brands In Energy-Saving Effort
Marketing Daily, Aaron Baar - Tuesday, April 14, 2009
Through the Business and Consumer Electronics Program, Pacific Gas and Electric a ...
- Verizon Adds YES To National FiOS Service
Marketing Daily, Aaron Baar - Monday, April 13, 2009
A company rep did not know how, or if, Verizon plans ...
- Verizon Says YES To Yankee Baseball
MediaDailyNews, Aaron Baar - Monday, April 13, 2009
To appease Yankee fans, Verizon will carry the YES Network, home ...
- 1-800-Flowers Looks To Engage All Kinds Of Moms
Marketing Daily, Aaron Baar - Saturday, April 4, 2009
The campaign, which includes broadcast and radio advertising, as well as ...
- Nintendo DSi Poised To Hike Household Penetration
Marketing Daily, Aaron Baar - Thursday, April 2, 2009
Long the dominant player in handheld games, Nintendo has seen its competiti ...
- LG, Paramount In 'Transformers' Deal
Marketing Daily, Aaron Baar - Wednesday, April 1, 2009
The partnership will include product-placement in the film (though it's unknown wheth ...