- Time To Focus On Gen X's Insurance Needs
Marketing Daily, Aaron Baar - Thursday, July 30, 2009
Members of Generation X are starting to see the value of insuranc ...
- Southern Comfort Breaks Out Its Digital Media Plan
Marketing Daily, Aaron Baar - Wednesday, July 29, 2009
"Everything we're doing starts with the digital property," the brand's Lena DerOhannessi ...
- School Shoppers Looking Closely At Retail Value
Marketing Daily, Aaron Baar - Tuesday, July 28, 2009
"Wal-Mart has spent the past decade getting the brand right for themselves ...
- Sears Hopes To Fill Void With Blue Crew
Marketing Daily, Aaron Baar - Monday, July 27, 2009
"The Blue Crew is going to present themselves as a selfless gro ...
- HP Heralds Creative Expression In New Promo
Marketing Daily, Aaron Baar - Saturday, July 25, 2009
The YouTube contest is the broadest for the site today, and h ...
- Knoll Touts New Office Chair As A 'Movement'
Marketing Daily, Aaron Baar - Thursday, July 23, 2009
The effort, which also includes a print advertisement and trade materials, targe ...
- Hallmark Greeting Cards Go Mobile
Marketing Daily, Aaron Baar - Wednesday, July 22, 2009
"From a brand perspective, it shows that we remain relevant," says Deid ...
- CEA: Consumer Demand 'Remains Intact'
Marketing Daily, Aaron Baar - Tuesday, July 21, 2009
The biggest revenue driver for the industry remains digital displays and television ...
- New Next Likely To Be Wireless Internet TV
Marketing Daily, Aaron Baar - Monday, July 20, 2009
"This holiday season will be an experimental and watershed moment," says A ...
- Verizon To Put Facebook, Twitter On Your TV
Marketing Daily, Aaron Baar - Friday, July 17, 2009
With Twitter, users will be able to continue watching whatever program th ...
- Verizon Brings Social Media To TV
MediaDailyNews, Aaron Baar - Friday, July 17, 2009
Coming soon to a television near you -- if you're a Veriz ...
- Southern Comfort Backs Playboy Web Series
Marketing Daily, Aaron Baar - Thursday, July 16, 2009
"One of the key insights we've had is that adults 21-29, w ...
- Staples Leverages Nostalgia For BTS Campaign
Marketing Daily, Aaron Baar - Wednesday, July 15, 2009
"We felt there was a role for a bit of nostalgia ...
- Mobile Devices 'Should Not Be Multilateral'
Marketing Daily, Aaron Baar - Monday, July 13, 2009
"It's anecdotally and empirically evident," Chip Lister, managing director of market resear ...
- Mobile Banking Provides Account Check For Many
Marketing Daily, Aaron Baar - Saturday, July 11, 2009
But rather than supplanting the Internet as a go-to choice for bankin ...
- Q Score: Celebs Worth More Dead Than Alive
Marketing Daily, Aaron Baar - Thursday, July 9, 2009
According to Marketing Evaluations (a.k.a., The Q Scores Company), the likability fact ...
- Consumers Look To Ease Carbon Footprint Guilt
Marketing Daily, Aaron Baar - Wednesday, July 8, 2009
In the 21 countries covered in the survey, women were generally mo ...
- Marketers Would Do Well To Target Boomer Men
Marketing Daily, Aaron Baar - Tuesday, July 7, 2009
Says the Natural Marketing Institute's Steve French, "If you're never targeting the ...
- Marketers Would Do Well To Target Boomer Men
MediaDailyNews, Aaron Baar - Wednesday, July 8, 2009
Says the Natural Marketing Institute's Steve French: "If you're never targeting the ...
- Toshiba Campaign Aims To 'Set You Free'
Marketing Daily, Aaron Baar - Monday, July 6, 2009
The television commercials will run in spot markets on broadcast and cab ...
- Tanqueray Is Out With First Global Effort
Marketing Daily, Aaron Baar - Monday, July 6, 2009
One out-of-home execution features the headline: "Keep your tongue guessing," while anoth ...
- Ancestry.com Campaign Touts 'Discovery'
Marketing Daily, Aaron Baar - Thursday, July 2, 2009
The television ads -- which are targeted at adults 45 and old ...
- KFC Adds Star Power To 'Hitmaker' Contest
Marketing Daily, Aaron Baar - Wednesday, July 1, 2009
"As the program has grown, it adds that extra layer of exciteme ...