- Targeting Working Moms? Catch 'Em On The Run
Marketing Daily, Aaron Baar - Friday, October 2, 2009
"The cell phone device is used more than just talking -- s ...
- Vizio To Produce Fox Sports Football Show
Marketing Daily, Aaron Baar - Friday, October 2, 2009
"The proliferation of DVRs is forcing every company to reevaluate how ...
- Frito-Lay In Exclusive Deal With 'Reader's Digest'
Marketing Daily, Aaron Baar - Wednesday, September 30, 2009
The company's True North snack brand has signed on as the exclusi ...
- 'Reader's Digest' Matters To True North
MediaDailyNews, Aaron Baar - Wednesday, September 30, 2009
Since launching last year, Frito-Lay's True North snack brand has encouraged peop ...
- U.S. Marines Emphasize 'Few' In New Effort
Marketing Daily, Aaron Baar - Monday, September 28, 2009
"We had been talking about the purpose of service, with a symbol ...
- Sprint Spots Focus On Bubble Breaking
Marketing Daily, Aaron Baar - Saturday, September 26, 2009
The telecommunications company over the weekend aired an NFL-themed spot depicting peop ...
- Survey: Mobile Carriers Drop The Retail Ball
Marketing Daily, Aaron Baar - Thursday, September 24, 2009
"The service providers are doing a great job in promoting the val ...
- Tampax Signs Serena Williams For Ads
Marketing Daily, Aaron Baar - Tuesday, September 22, 2009
Tennis star Serena Williams will begin appearing in advertisements touting Procter &am ...
- Word Of Mouth Best Way To Reach Gamers
Marketing Daily, Aaron Baar - Monday, September 21, 2009
For all of the advertising, guerrilla marketing and other approaches that vid ...
- CEA Forecasts Soft Holiday Sales Season
Marketing Daily, Aaron Baar - Friday, September 18, 2009
Home information technologies, television displays, electronic gaming and portable communications will accou ...
- Report: Mobile Web Sites Are Not Improving
Marketing Daily, Aaron Baar - Thursday, September 17, 2009
According to Yankee Group, 31% of phone-owning customers are using their phon ...
- Marketers: Design Better Mobile Sites
MediaDailyNews, Aaron Baar - Thursday, September 17, 2009
The number of consumers using their mobile devices to access the Intern ...
- Norton Symantec Effort Leverages Empowerment
Marketing Daily, Aaron Baar - Wednesday, September 16, 2009
The company is promoting the new global effort with events in N ...
- Study Finds Mobilists Less Likely To Click Through
Marketing Daily, Aaron Baar - Tuesday, September 15, 2009
The key for marketers looking to exploit the mobile Internet space, sa ...
- 2K Sports' 'Hockey Moms' Plays Center Ice
Marketing Daily, Aaron Baar - Monday, September 14, 2009
The campaign for the game -- the only pro hockey simulation f ...
- AT&T IPhone Data Woes Depress Perception
Marketing Daily, Aaron Baar - Friday, September 11, 2009
Some damage control may be in order for AT&T [such as] putti ...
- Mobile Offers: Impulse Buys Work Best
Marketing Daily, Aaron Baar - Thursday, September 10, 2009
According to Compete's quarterly "Smartphone Intelligence" survey, nearly one-third of all smartpho ...
- Glowing: Focus Pushes '9' With Newspaper Rack Cards
Marketing Daily, Aaron Baar - Thursday, September 10, 2009
Looking to ape the fantastical look of its new animated movie "9 ...
- Glowing: Focus Pushes '9' With Newspaper Rack Cards
MediaDailyNews, Aaron Baar - Wednesday, September 9, 2009
Looking to ape the fantastical look of its new animated movie "9 ...
- LG Promo Gives Teens Chance To 'Get FameUs'
Marketing Daily, Aaron Baar - Tuesday, September 8, 2009
"What we're playing off of is the social media phenomenon like t ...
- Smartphone Sales Inching Up On Feature Phones
Marketing Daily, Aaron Baar - Friday, August 21, 2009
Overall, handset sales volume increased 14% during the second quarter of 200 ...
- Purina's Alpo Contest Gives Dogs A Voice
Marketing Daily, Aaron Baar - Thursday, August 20, 2009
In the contest, "Real Dogs Tell It Like It Is," dogs (presumab ...
- Decisions, Decisions
Marketing Daily, Aaron Baar - Wednesday, August 19, 2009
Now, I ask you, ladies and gentlemen of the marketing jury: H ...
- Puma Employees Become Ambassadors
Marketing Daily, Aaron Baar - Wednesday, August 19, 2009
The effort, "Puma Employees Only," features photographs of employees and their rand ...
- Cause Marketing Expected To Show Growth
Marketing Daily, Aaron Baar - Tuesday, August 18, 2009
With consumers more empowered than ever to find and call out compani ...
- AT&T Attracts Vans Fans With Mobile
Marketing Daily, Aaron Baar - Monday, August 17, 2009
The text-messaging program is only one of several marketing elements AT&T h ...
- Wireless Industry Satisfaction Rates Up
Marketing Daily, Aaron Baar - Friday, August 14, 2009
Much of the industry's overall improvement comes from the improvement of o ...
- Hewlett-Packard Digs Deeper With MTV Promotion
Marketing Daily, Aaron Baar - Thursday, August 13, 2009
HP is heavily promoting the program with several marketing elements, such ...
- Pepsi + Rock Band = New MTV VMA Category
Marketing Daily, Aaron Baar - Tuesday, August 11, 2009
The contest will be promoted through heavy viral promotion, through which Ro ...
- EA Revamps Its Site For More 'Immersive' Gaming Experience
Marketing Daily, Aaron Baar - Monday, August 10, 2009
Gamers are heading online for more than just information these days. They' ...