- Recession Cited For Prepaid Phone Spike
Marketing Daily, Aaron Baar - Wednesday, March 31, 2010
Nearly two-thirds of the 4.2 million net new subscribers added during t ...
- AT&T Spreads Anti-Text Word Via Series
Marketing Daily, Aaron Baar - Tuesday, March 30, 2010
"We have a particular interest in reaching the youth demographic as th ...
- GameStop Launches 'Zork' Online Promo
Marketing Daily, Aaron Baar - Friday, March 26, 2010
Social and online gaming is a growing sector that lures both av ...
- IPad 'Provokes' Consumers, Research Finds
Marketing Daily, Aaron Baar - Thursday, March 25, 2010
"They actually said it was more provocative to them, and they s ...
- How Green Is My Appliance? Ask Green Bay, Wis.
Marketing Daily, Aaron Baar - Wednesday, March 24, 2010
Marketers may may want to consider sponsoring a local race or oth ...
- Verizon Preps Launch Of Free Skype Service
Marketing Daily, Aaron Baar - Tuesday, March 23, 2010
Executives did not disclose marketing plans behind the service, although Verizon wou ...
- NPD: Smartphone Sales Reaching Critical Mass
Marketing Daily, Aaron Baar - Monday, March 22, 2010
According to the NPD Group, smartphones accounted for 31% of all hands ...
- Sharp Campaign Urges, 'You Have To See It, To See It'
Marketing Daily, Aaron Baar - Friday, March 19, 2010
In addition to TV spots airing on national broadcast and cable network ...
- Studios, Cablers Launch $30M Movies On Demand Effort
Marketing Daily, Aaron Baar - Wednesday, March 17, 2010
A TV, print and online campaign under the theme "The Video Sto ...
- Millward Brown: Strong Creative Drives Viral Success
Marketing Daily, Aaron Baar - Wednesday, March 17, 2010
"It all boils down to strong creativity," Ann Green, senior vice preside ...
- Unilever's Degree Targets The 'Wild' In Men
Marketing Daily, Aaron Baar - Tuesday, March 16, 2010
To attract the men, the Unilever brand has partnered with the Discove ...
- Frito-Lay, 'People' Team On Digital Effort
Marketing Daily, Aaron Baar - Tuesday, March 16, 2010
Over the course of the next few months, Lays will choose sele ...
- Survey: RIM Struggling Vs. Apple, Google
Marketing Daily, Aaron Baar - Monday, March 15, 2010
Still, RIM remains the leader in smartphone market share, due mostly ...
- WWII Museum Kiosks Promo HBO's 'Pacific'
Marketing Daily, Aaron Baar - Thursday, March 11, 2010
The 16 museums will use their databases to promote the kiosks a ...
- HBO Uses Interactive Kiosks To Promote 'Pacific'
MediaDailyNews, Aaron Baar - Thursday, March 11, 2010
HBO is promoting its mini-series "The Pacific," a 10-episode mini-series companion pie ...
- Jenn-Air Ratchets It Up A Notch With Series
Marketing Daily, Aaron Baar - Wednesday, March 10, 2010
The Web series is part of a larger marketing campaign designed ...
- Samsung Global Ad Campaign Puts 3-D On Two
Marketing Daily, Aaron Baar - Tuesday, March 9, 2010
"We took a different approach to communicate our message with consumers," S ...
- Cable Firm Highlights Speed In New Effort
Marketing Daily, Aaron Baar - Tuesday, March 9, 2010
"Even though this [campaign has] a regional focus, what we learned ...
- People See Verizon As Best Brand Of Four
Marketing Daily, Aaron Baar - Monday, March 8, 2010
"Verizon is the clear leader," Lance Fraenkel, a senior analyst with YouGo ...
- 2K Sports Dangles $1 Million In Game Contest
Marketing Daily, Aaron Baar - Friday, March 5, 2010
The company is promoting the program with an integrated advertising campaign th ...
- Virgin Mobile Expands Prepaid Broadband Plan
Marketing Daily, Aaron Baar - Wednesday, March 3, 2010
Virgin Mobile USA will promote the updated plans with a multifaceted marketi ...
- Bally Fitness, Universal Music Launch Partnership
Marketing Daily, Aaron Baar - Tuesday, March 2, 2010
"We understand that music is a critical part of how people wo ...
- 3-D TV: Cost, Glasses Barriers To Purchase
Marketing Daily, Aaron Baar - Monday, March 1, 2010
"3-D TV is going to drive interest and store traffic. And li ...