- Brand Architecture: Building Brand Value
Marketing Daily, Martin Bishop - Tuesday, March 27, 2012
Brand value focuses on the net effect of an initiative -- a ...
- In Taste, Brand Matters
Marketing Daily, Martin Bishop - Thursday, January 19, 2012
Some years ago, I hosted a blind tasting beer party where everyo ...
- Think About Developing A Social Media Plan
Marketing Daily, Martin Bishop - Thursday, December 8, 2011
I'm focusing on planning social media programs and have 10 criteria f ...
- 5 Tips For Stepping Into Social Media
Marketing Daily, Martin Bishop - Friday, November 11, 2011
Back when I worked in marketing, the closest I ever got ...
- Reese's Perfect For Rieses: Less Is More
Marketing Daily, Martin Bishop - Friday, October 7, 2011
You'd expect Apple and Facebook to be on a list of fastest-growi ...
