Anne Alden
Member since July 2007Contact Anne- Creative Director Merkle, Inc
- 1050 17th St. #2100
- DENVER Colorado
- 80265 USA
Articles by Anne All articles by Anne
- E-Mail Focus: The New ''New'' Subject Line in
OMMA Magazine on
12/02/2008
One increasing trend in e-mail creative is the image-only e-mail. Why is this bad? From a creative perspective, this option is much more effective. However, from a delivery standpoint, the image-only e-mail can be bad news. That's because a few years back spammers began sending their unsolicited e-mails as images that included masked spam words. Not surprisingly, these images were often pornographic.
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