- Three Predictions For 2012
Engage:Moms, Maryanne Conlin - Wednesday, December 21, 2011
It's difficult to make predictions for an entire year as marketing ...
- Tablets Engaging Moms - A Lot
Engage:Moms, Maryanne Conlin - Wednesday, November 16, 2011
Retail sales perked up this month, allowing for tentative hope that mayb ...
- Psychology Of New Moms Fits Direct Marketing Perfectly
Engage:Moms, Maryanne Conlin - Wednesday, October 19, 2011
For brands that market to new moms, it's always a changing landscap ...
- Reaching Moving Moms
Engage:Moms, Maryanne Conlin - Wednesday, September 21, 2011
This new "head-down" mom will force brands to rethink advertising strategies. Wh ...
- 4 Reasons To Watch Tumblr
Engage:Moms, Maryanne Conlin - Wednesday, September 7, 2011
Yes, yet another new social media platform to watch! But Tumblr ...
- Moms Can't Wait for QR Codes
Engage:Moms, Maryanne Conlin - Wednesday, July 20, 2011
The beauty of the QR codes is that they can help markete ...
- The Second-Decade Mom: What The 2010 Census Says
Engage:Moms, Maryanne Conlin - Wednesday, June 15, 2011
The decennary study by the U.S. government is a gold mine ...
- Three Ways To Engage Moms On YouTube
Engage:Moms, Maryanne Conlin - Wednesday, May 18, 2011
For a long time, YouTube seemed like it was a man's worl ...
- To Attract And Hold Fast
Engage:Moms, Maryanne Conlin - Wednesday, April 20, 2011
I participated in an industry discussion on social media this week whe ...
- Promoted Tweets Pleasing Moms?
Engage:Moms, Maryanne Conlin - Wednesday, March 9, 2011
Along with a number of brands, I am participating in the Twitt ...
- Alpha Moms, Tiger Moms And Me -- The Accidental Influencer
Engage:Moms, Maryanne Conlin - Thursday, February 17, 2011
On a regular basis, we marketers strive to reach these established Alp ...
- Moms Who Blog Versus Blogger Moms
Engage:Moms, Maryanne Conlin - Wednesday, December 15, 2010
This all makes it a bit difficult for brands to, well, so ...
- Engaging Moms? Let Them Engage You!
Engage:Moms, Maryanne Conlin - Wednesday, November 17, 2010
I'm not advocating a reckless "anything goes" approach, especially for brands wi ...
- So Many Blogs, So Little Time
Engage:Moms, Maryanne Conlin - Wednesday, October 20, 2010
What continues to amaze me is the sheer proliferation of ways ...
- Social Media Moms Are Really Alpha Consumers
Engage:Moms, Maryanne Conlin - Wednesday, September 15, 2010
For the first time, marketers can accurately gauge the influence of consume ...
- What Bloggers Want
Engage:Moms, Maryanne Conlin - Wednesday, August 18, 2010
Now is the time when more thoughtful approaches to blogger outreach wi ...
- Slicing And Dicing The Blogosphere For Food
Engage:Moms, Maryanne Conlin - Wednesday, June 16, 2010
As social media become more an integral part of marketing, and ...
- Passion + Engagement = Crowd-sourcing
Engage:Moms, Maryanne Conlin - Wednesday, December 30, 2009
What started with an email I sent to a green mom-blogger gro ...
- Trade Shows: Why We're All In A Dither
Engage:Moms, Maryanne Conlin - Wednesday, September 9, 2009
Our research led us to identify several brands, at various different leve ...
- Beyond Blogs: Niche Brands And Mommy Bloggers
Engage:Moms, Maryanne Conlin - Wednesday, July 1, 2009
Yes, their readership is smaller but their reach in selected consumer segmen ...
- Recession's Impact On Eco-Friendly Marketing
Marketing: Green, Maryanne Conlin - Wednesday, June 3, 2009
As aspirational consumers desert high-profile stores like Whole Foods, preferring saving mon ...