- Just an Online Minute... Wallpaper as Ads
Just An Online Minute, Masha Geller - Friday, February 28, 2003
Not to end the week on a grouchy note, but the announceme ...
- Avenue A, Inc. To Change Name To aQuantive, Inc.
Online Media Daily, Masha Geller - Thursday, February 27, 2003
The parent company of Avenue A, i-FRONTIER and Atlas DMT is changi ...
- Just an Online Minute... Email's Contribution
Just An Online Minute, Masha Geller - Thursday, February 27, 2003
All you email marketers take note. DoubleClick today released its Q4 Ema ...
- Study: Web Plays Critical Role in Purchase Decisions of Affluent Adults
Online Media Daily, Masha Geller - Wednesday, February 26, 2003
If you want to reach adults with significant purchasing power, you mu ...
- Just an Online Minute... 10 Million
Just An Online Minute, Masha Geller - Wednesday, February 26, 2003
If African Americans are your target audience, the Internet is a go ...
- Just an Online Minute... Update on Streamies
Just An Online Minute, Masha Geller - Tuesday, February 25, 2003
Arbitron Inc. and Edison Media Research today released a new study, whi ...
- Targeting by Weather
Online Media Daily, Masha Geller - Tuesday, February 25, 2003
Targeting parameters currently available to advertisers - age, income, geographic location, et ...
- Just an Online Minute... Targeting by Temperature
Just An Online Minute, Masha Geller - Monday, February 24, 2003
This is one of those things where I’m tempted to ask, “Wh ...
- Just an Online Minute... Online At Work
Just An Online Minute, Masha Geller - Friday, February 21, 2003
More than one-third (37%) of working Americans now go online regularly ...
- USATODAY.com to Target Ads Better with User Info
Online Media Daily, Masha Geller - Thursday, February 20, 2003
USATODAY.com began collecting basic demographic information on select portions of the si ...
- Just an Online Minute... While We Weren't Watching
Just An Online Minute, Masha Geller - Thursday, February 20, 2003
No one seems to think it’s a big deal, but a headli ...
- eMarketer: At Work Audience is Elephant in the Room
Online Media Daily, Masha Geller - Wednesday, February 19, 2003
The concept of daypart targeting online has been a hotly debated iss ...
- Competitors Partner to Provide Brand Evaluation Services
Online Media Daily, Masha Geller - Tuesday, February 18, 2003
What do you call a deal where competitors become each other's clien ...
- Just an Online Minute... Room for Growth
Just An Online Minute, Masha Geller - Wednesday, February 19, 2003
A few days ago I was exchanging emails with people lamenting t ...
- Just an Online Minute... Leaderboards Beat Banners
Just An Online Minute, Masha Geller - Tuesday, February 18, 2003
Ever since the IAB suggested that online advertisers give bigger ad forma ...
- Just an Online Minute... Dial-up or Broadband?
Just An Online Minute, Masha Geller - Friday, February 14, 2003
Earlier this week, my esteemed colleague John Gaffney suggested that we, t ...
- Just an Online Minute... Can the Spam!
Just An Online Minute, Masha Geller - Thursday, February 13, 2003
I don’t know about you, but each day for me starts wi ...
- Just an Online Minute... Week on Web
Just An Online Minute, Masha Geller - Wednesday, February 12, 2003
You may be looking forward to it. You may be dreading i ...
- Just an Online Minute... Direct Navigation
Just An Online Minute, Masha Geller - Tuesday, February 11, 2003
I don’t mean to perpetuate the inane debate of whether the W ...
- Just an Online Minute... IAB's Cross Media Suggestions
Just An Online Minute, Masha Geller - Monday, February 10, 2003
The Interactive Advertising Bureau released the results of their latest Cross Med ...
- Just an Online Minute... Untapped Potential
Just An Online Minute, Masha Geller - Friday, February 7, 2003
In January, Europe’s Interactive Publishing decided it would be fun to g ...
- OPA Defines Online Dayparts
Online Media Daily, Masha Geller - Thursday, February 6, 2003
New Online Publishers Association white paper identifies, examines and characterizes Internet daypa ...
- Just an Online Minute... More on Dayparts
Just An Online Minute, Masha Geller - Thursday, February 6, 2003
The concept of daypart targeting online has been a hot debate top ...
- Just an Online Minute... Where's Logic?
Just An Online Minute, Masha Geller - Wednesday, February 5, 2003
I will never understand why some companies feel the need to resear ...
- Just an Online Minute... Women's Sites
Just An Online Minute, Masha Geller - Tuesday, February 4, 2003
I think I may have found one answer to the question eve ...
- Just an Online Minute... More Fortune 500s Online
Just An Online Minute, Masha Geller - Monday, February 3, 2003
Converting traditional advertisers into online aficionados is a frustrating process, but the ...