- The Web A Major Source for Back-to-School Revenues
Online Media Daily, Masha Geller - Thursday, September 18, 2003
While brick-and-mortar stores remain the primary source of revenue for most retaile ...
- Just an Online Minute... Vote and Register
Just An Online Minute, Masha Geller - Thursday, September 18, 2003
If Isabel does hit the East Coast in the next day ...
- AOL Appeals to Advertisers with 9.0 Launch
Online Media Daily, Masha Geller - Wednesday, September 17, 2003
AOL may be getting dropped from the corporate name, but the onli ...
- Isabel Drives Weather Site Traffic
Online Media Daily, Masha Geller - Monday, September 22, 2003
As the winds picked up on the East Coast, people turned ...
- Just an Online Minute... The California Spam Bill
Just An Online Minute, Masha Geller - Wednesday, September 17, 2003
While the email industry was busy discussing the questionable merits of t ...
- SBC, Yahoo! Unveil Enhancements to DSL and Dial
Online Media Daily, Masha Geller - Tuesday, September 16, 2003
The second largest telephone company in the United States and one ...
- New F-150 Campaign Drives Surfers To Ford Site
Online Media Daily, Masha Geller - Tuesday, September 16, 2003
Last week for web users was all about weird plants, the ...
- Just an Online Minute... Auto Ads at Work
Just An Online Minute, Masha Geller - Tuesday, September 16, 2003
Remember that Ford ad I was talking about a few days ag ...
- DoubleClick Alum Joins PointRoll
Online Media Daily, Masha Geller - Monday, September 15, 2003
When it comes to rich media companies, people like Yahoo's head ...
- Trip Advisor: Search and Word of Mouth
Online Media Daily, Masha Geller - Monday, September 15, 2003
Thanks to a whole lot of ad dollars spent on offline ad ...
- Just an Online Minute... Banks to Spend More Online
Just An Online Minute, Masha Geller - Monday, September 15, 2003
The online ad industry keeps talking about attracting more ad dollars, b ...
- Nielsen//NetRatings to Track Hispanic Internet Audience
Online Media Daily, Masha Geller - Friday, September 12, 2003
Hispanics are the fastest growing ethnic group online, but most advertisers wou ...
- Who's Sharing Files - Study
Online Media Daily, Masha Geller - Friday, September 12, 2003
As much talk as there has been in the online arena abo ...
- Just an Online Minute... August Stats
Just An Online Minute, Masha Geller - Friday, September 12, 2003
Here are some interesting stats to wrap up the week. comScore Med ...
- Email Results Holding Steady Despite Spam
Online Media Daily, Masha Geller - Thursday, September 11, 2003
If search is winning the hearts of online marketers at an exponenti ...
- Case Study: PointRoll Wins for Wyndham
Online Media Daily, Masha Geller - Thursday, September 11, 2003
When Wyndham Hotels decided on a mission of increasing revenue, room night ...
- Just an Online Minute... The Goal is Sales
Just An Online Minute, Masha Geller - Thursday, September 11, 2003
Staying true to their mission of hyping all things interactive, the I ...
- Streaming Media Becomes Mainstream - Study
Online Media Daily, Masha Geller - Wednesday, September 10, 2003
Just how important a role does the streaming media play in t ...
- AvantGo Drives New Nissan 2004 Maxima Campaign
Online Media Daily, Masha Geller - Wednesday, September 10, 2003
The Nissan Motor Company, which has long ranked in the top t ...
- Just an Online Minute... IAB Ad Forum Day 2
Just An Online Minute, Masha Geller - Wednesday, September 10, 2003
The second day of the IAB's Advertisers Forum is slightly less crowd ...
- comScore Media Metrix Launches Reach/Frequency Analysis System
Online Media Daily, Masha Geller - Tuesday, September 9, 2003
During a panel discussion at Tuesday's IAB Advertisers Forum in NYC, Mediasmi ...
- USATODAY.com To Combine Demographic and Behavioral User Data
Online Media Daily, Masha Geller - Tuesday, September 9, 2003
The behavioral targeting bug has bitten USAToday.com. The company announced yesterday morni ...
- Just an Online Minute... IAB Ad Forum Day 1
Just An Online Minute, Masha Geller - Tuesday, September 9, 2003
The big announcement of the first day of the first annual I ...
- Eyeblaster Launches Free Data Collection Solution
Online Media Daily, Masha Geller - Monday, September 8, 2003
On the heels of introducing version 5.3 of its popular rich med ...
- Internet Impacts More Spending Offline than Online
Online Media Daily, Masha Geller - Monday, September 8, 2003
The Internet industry has long given up on the debate of wheth ...
- Just an Online Minute... Will the Bills Stop Spam?
Just An Online Minute, Masha Geller - Monday, September 8, 2003
Here's an interesting opinion on spam, or at least one that attract ...
- IAB Ready to Release More Research Results
Online Media Daily, Masha Geller - Friday, September 5, 2003
If the results are positive, it will continue to push the indust ...
- Just an Online Minute... Jobs, Friends and Football
Just An Online Minute, Masha Geller - Friday, September 5, 2003
What did people do online during the last few weeks of summe ...
- Football Content Scores with Fans Online
Online Media Daily, Masha Geller - Thursday, September 4, 2003
With the NFL season kick off last night, the online research communi ...
- Study Shows Voters Highly Engaged with Politics Online
Online Media Daily, Masha Geller - Thursday, September 4, 2003
Voters who use the Internet -- regardless of party affiliation -- a ...