- Potato-Chip Media. Just Keep Eating
Future of Media, Matthew Roche - Friday, September 30, 2011
There was a funny article in the Onion a while back, "N ...
- The Simple Beauty of Social Media
Publishing Insider, Matthew Roche - Thursday, November 8, 2007
Optimization -- that fancy word for making a selling process more releva ...
- The Magic of Behavioral Targeting -- Optimization Approach #3
Publishing Insider, Matthew Roche - Tuesday, October 23, 2007
Perhaps the most seductive -- and misunderstood -- form of optimization, behavior ...
- To Sell More, Be More Relevant
Publishing Insider, Matthew Roche - Thursday, September 20, 2007
Of all the different types of optimization technology there are, targeting ...
- GooglePages - Can Google's Brand Sell Your Products Better Than Yours?
Publishing Insider, Matthew Roche - Thursday, August 23, 2007
his year, Google ranked number one in a survey of brand professional ...
- One Lovely BlackBerry Ad Equals One Lousy Web Experience
Publishing Insider, Matthew Roche - Wednesday, August 8, 2007
Browsing engadget.com, I saw a lovely, new, multimedia ad for the BlackBer ...
