Articles by Meg All articles by Meg
- How To Achieve Eternal Relevance in
Marketing Insider on
12/30/2024
With culture moving so fast, do we fear getting left behind? Or, even worse, that we've become irrelevant?
- How To Achieve Eternal Relevance in
Marketing Insider on
10/03/2024
With culture moving so fast, do we fear getting left behind? Or, even worse, that we've become irrelevant?
- The Loss Of Meaning in
Marketing Insider on
12/14/2017
Let's face it, the world is changing rapidly. We are going through a mass cultural disruption where we feel numb one minute, elated the next and downright overwhelmed most of the time. While many of these growing pains are brought on by the new world order fighting for control within the existing framework, consumerism seems to be the stabilizing force. Or is it?
- The Fragility Of Culture in
Marketing Daily on
10/09/2014
As a brander, I see culture as the palpable environment in which brands gain or lose relevance and meaning.
- The Great Role Reversal in
Marketing Daily on
07/26/2013
By elevating the conversation to the concepts of nurturing and love, we find a universal story that speaks to anybody with a heart. Screw the stereotypes -- the heart wins every time. Who are these ads resonating with most, mom or dad? The answer is both, methinks.
- A 10-Step Brand Development Process in
Marketing Daily on
01/07/2011
Trends are an exciting territory to explore. They can add an element of humanity to the branding process.
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