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meg asaro

Member since December 2017Contact meg

Meg Asaro is a Brand Strategist who has bridged the gap between strategy and design for almost 20 years. By leveraging cultural foresight and codifying semiotic storytelling, Meg utilizes a long term lens combined with a short term roadmap to prepare her clients for the future. She earned her stripes running a boutique strategy department, developing a visual strategy practice and sharpening her acumen as a cultural curator. She was featured in Fast Company and speaks about trends, cultural strategy and branding at industry events around the world. Her client list includes L’Oréal, Hain Celestial, Turner, General Mills, Prudential, P&G, Vanity Fair Corportion, Coca-Cola, Jet Blue and Target, among others. Meg’s undying curiosity about human behavior and motivation has driven her to be a stand-up comedian, bootcamp instructor and voice-over professional. Hey, you only live once.

Articles by meg All articles by meg

  • The Loss Of Meaning in Marketing Insider on 12/14/2017

    Let's face it, the world is changing rapidly. We are going through a mass cultural disruption where we feel numb one minute, elated the next and downright overwhelmed most of the time. While many of these growing pains are brought on by the new world order fighting for control within the existing framework, consumerism seems to be the stabilizing force. Or is it?

  • The Fragility Of Culture in Marketing Daily on 10/09/2014

    As a brander, I see culture as the palpable environment in which brands gain or lose relevance and meaning.

  • The Great Role Reversal in Marketing Daily on 07/26/2013

    By elevating the conversation to the concepts of nurturing and love, we find a universal story that speaks to anybody with a heart. Screw the stereotypes -- the heart wins every time. Who are these ads resonating with most, mom or dad? The answer is both, methinks.

  • A 10-Step Brand Development Process in Marketing Daily on 01/07/2011

    Trends are an exciting territory to explore. They can add an element of humanity to the branding process.

Comments by meg All comments by meg

  • The Loss Of Meaning by Meg Asaro (Marketing Insider on 12/14/2017)

    Thanks for the idea Paula, much appreicated. Yes, we work on the concept of 'learn to earn' in our house all the time. The point is more about the overwhelming choice present in the marketplace today and how this could challenge the relationship we have with our possessions, lessening their value and therefore, meaning.

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