meg asaro
Member since December 2017Contact meg- principal meg asaro consulting
- Facebook: https://www.facebook.com/meg.asaro.10
- LinkedIn: https://www.linkedin.com/in/meg-asaro-b72b675/
- Twitter: megamontclair
- Montclair New Jersey
- 07043 USA
Meg Asaro is a Brand Strategist who has bridged the gap between strategy and design for almost 20 years. By leveraging cultural foresight and codifying semiotic storytelling, Meg utilizes a long term lens combined with a short term roadmap to prepare her clients for the future. She earned her stripes running a boutique strategy department, developing a visual strategy practice and sharpening her acumen as a cultural curator. She was featured in Fast Company and speaks about trends, cultural strategy and branding at industry events around the world. Her client list includes L’Oréal, Hain Celestial, Turner, General Mills, Prudential, P&G, Vanity Fair Corportion, Coca-Cola, Jet Blue and Target, among others. Meg’s undying curiosity about human behavior and motivation has driven her to be a stand-up comedian, bootcamp instructor and voice-over professional. Hey, you only live once.
Articles by meg All articles by meg
- The Loss Of Meaning in
Marketing Insider on
12/14/2017
Let's face it, the world is changing rapidly. We are going through a mass cultural disruption where we feel numb one minute, elated the next and downright overwhelmed most of the time. While many of these growing pains are brought on by the new world order fighting for control within the existing framework, consumerism seems to be the stabilizing force. Or is it?
- The Fragility Of Culture in
Marketing Daily on
10/09/2014
As a brander, I see culture as the palpable environment in which brands gain or lose relevance and meaning.
- The Great Role Reversal in
Marketing Daily on
07/26/2013
By elevating the conversation to the concepts of nurturing and love, we find a universal story that speaks to anybody with a heart. Screw the stereotypes -- the heart wins every time. Who are these ads resonating with most, mom or dad? The answer is both, methinks.
- A 10-Step Brand Development Process in
Marketing Daily on
01/07/2011
Trends are an exciting territory to explore. They can add an element of humanity to the branding process.
Comments by meg All comments by meg
- The Loss Of Meaning
by
Meg Asaro
(Marketing Insider on
12/14/2017)
Thanks for the idea Paula, much appreicated. Yes, we work on the concept of 'learn to earn' in our house all the time. The point is more about the overwhelming choice present in the marketplace today and how this could challenge the relationship we have with our possessions, lessening their value and therefore, meaning.
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