- Follow the Data: Why RTB is Growing Faster Than You Think
Real-Time Daily, Michael Shehan - Friday, May 24, 2013
Much has been said in the last year about the rise ...
- Why Video Publishers Should Stop Worrying And Learn to Love RTB
Video Insider, Michael Shehan - Thursday, January 31, 2013
Digital video publishers are confronted constantly with new questions of how ...
- 5 Reasons RTB In Online Video Explodes In 2012
Online Media Daily, Michael Shehan - Monday, January 9, 2012
Advertisers are already benefiting from RTB in video. For publishers, the challen ...
- Redefining Premium Inventory In Online Video Advertising
Video Insider, Michael Shehan - Tuesday, September 13, 2011
In the online video advertising industry, the term "premium inventory" typically mea ...
- Top Video Ad Networks Benefit A Shifting Media Landscape
Video Insider, Michael Shehan - Thursday, February 10, 2011
We've seen some consolidation in the video ad industry over the la ...
- Video Targeting Tips
Video Insider, Michael Shehan - Tuesday, December 2, 2008
In a recent article, Dan Rayburn concluded that targeting (or the la ...
- Are All Politics Local? How About, All Politics Are Personal?
Video Insider, Michael Shehan - Wednesday, October 22, 2008
With Election Day less than two weeks away, there still remains ...
- Local Advertising: Lessons for All Video Advertisers
Video Insider, Michael Shehan - Monday, August 18, 2008
Just how in the world will local online video advertising become ...
- Level One: InGame Advertising Success
Video Insider, Michael Shehan - Monday, June 23, 2008
Back in the day, video game consoles were hooked up to televisi ...
- Ask the Experts: More On The Future of Online Video
Video Insider, Michael Shehan - Tuesday, January 8, 2008
Once again, SpotXchange CEO Michael Shehan talks to Dueno Group, Publicis' Seni ...
- Ask The Experts: The Future Of Online Video Advertising
Video Insider, Michael Shehan - Monday, December 17, 2007
With 2008 approaching and the WGA writers' strike continuing to weigh heavi ...
- Online Video Advertising: Taking A lesson From Sponsored Search
Video Insider, Michael Shehan - Tuesday, October 2, 2007
Sponsored search is arguably the most revolutionary and successful ad medium. A ...
- Making Online Video Advertising Sellable
Video Insider, Michael Shehan - Tuesday, September 4, 2007
Madison Avenue has received many calls to action on innovating online vid ...
- Online Video Ads: Can't We All Just Get Along?
Online Media Daily, Michael Shehan - Tuesday, May 29, 2007
What will it take for online video advertising adoption to pick ...
