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MICHAEL SHEHAN


Contact MediaPost Editorial
  • Follow the Data: Why RTB is Growing Faster Than You Think
    Real-Time Daily, Michael Shehan - Friday, May 24, 2013
    Much has been said in the last year about the rise ...
  • Why Video Publishers Should Stop Worrying And Learn to Love RTB
    Video Insider, Michael Shehan - Thursday, January 31, 2013
    Digital video publishers are confronted constantly with new questions of how ...
  • 5 Reasons RTB In Online Video Explodes In 2012
    Online Media Daily, Michael Shehan - Monday, January 9, 2012
    Advertisers are already benefiting from RTB in video. For publishers, the challen ...
  • Redefining Premium Inventory In Online Video Advertising
    Video Insider, Michael Shehan - Tuesday, September 13, 2011
    In the online video advertising industry, the term "premium inventory" typically mea ...
  • Top Video Ad Networks Benefit A Shifting Media Landscape
    Video Insider, Michael Shehan - Thursday, February 10, 2011
    We've seen some consolidation in the video ad industry over the la ...
  • Video Targeting Tips
    Video Insider, Michael Shehan - Tuesday, December 2, 2008
    In a recent article, Dan Rayburn concluded that targeting (or the la ...
  • Are All Politics Local? How About, All Politics Are Personal?
    Video Insider, Michael Shehan - Wednesday, October 22, 2008
    With Election Day less than two weeks away, there still remains ...
  • Local Advertising: Lessons for All Video Advertisers
    Video Insider, Michael Shehan - Monday, August 18, 2008
    Just how in the world will local online video advertising become ...
  • Level One: InGame Advertising Success
    Video Insider, Michael Shehan - Monday, June 23, 2008
    Back in the day, video game consoles were hooked up to televisi ...
  • Ask the Experts: More On The Future of Online Video
    Video Insider, Michael Shehan - Tuesday, January 8, 2008
    Once again, SpotXchange CEO Michael Shehan talks to Dueno Group, Publicis' Seni ...
  • Ask The Experts: The Future Of Online Video Advertising
    Video Insider, Michael Shehan - Monday, December 17, 2007
    With 2008 approaching and the WGA writers' strike continuing to weigh heavi ...
  • Online Video Advertising: Taking A lesson From Sponsored Search
    Video Insider, Michael Shehan - Tuesday, October 2, 2007
    Sponsored search is arguably the most revolutionary and successful ad medium. A ...
  • Making Online Video Advertising Sellable
    Video Insider, Michael Shehan - Tuesday, September 4, 2007
    Madison Avenue has received many calls to action on innovating online vid ...
  • Online Video Ads: Can't We All Just Get Along?
    Online Media Daily, Michael Shehan - Tuesday, May 29, 2007
    What will it take for online video advertising adoption to pick ...
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