Antony spent 20 years in New York, London and Asia as a media agency CEO. Ran Mindshare NA, Optimedia US, Zenith UK and Asia. He returned back to New Zealand and is a co-founder of The Media Lab. He is also a farmer, documentary maker, author and does a bit of writing on the side.
- When The Medium Is The Dining Table in
Planning & Buying Insider on
10/24/2025
When the $3 billion gambling industry spends millions targeting the Asian community, how do you cut through with a fraction of the budget? One meal at a time.
- Creativity And Scale: Sworn Enemies Or Strange Bedfellows? in
MediaDailyNews on
05/22/2012
To achieve success in today's complex media world, the biggest clients need a dedicated, global insights provider. A portion of an agency insights team is not enough.
- Who Should Lead Communications Planning? in
MediaDailyNews on
03/16/2011
Communications planning has become a fertile battleground for the media agencies. It is seen as a critical area to increase their value proposition to clients. As a result, agencies and clients have
elevated the media agenda.
- Does Communication Planning Exist In The U.S.? in
MediaDailyNews on
06/09/2008
By and large, communication planning in America doesn't exist. Well, not on any structured or mainstream level. Shock, horror, heresy? I admit it, there are some limited pockets where it's taking
place. But show me a communications planner, and tell me what they're doing that is different from what a good media planner wasn't doing five years ago.