Naomi Bradford
Member since November 2006Contact Naomi- VP, Business Development enversa
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Articles by Naomi All articles by Naomi
- Controversy As A Tool For Advancement in
Online Media Daily on
06/04/2007
A little controversy could be good or bad, depending on one's point of view. For the dark side, you need look no further than the already-infamous cases of Don Imus and Julie Roehm, whose very public travails led to career derailments. For a completely different take on controversy, however, you can look at what's happening in the advertising industry with regard to new technologies for buying media.
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