• Back to Basics
    Recently an online research company announced that 2005 would be the ...
  • Two Paths
    Recently I caught up with two adserving titans, each of which ...
  • Streaming Leaders: ESPN Motion
    AS WE RETURN OUR ATTENTION to the leaders in streaming media advertisin ...
  • A Strange Marriage (Part II)
    IN LAST WEEK'S COLUMN, WE started to examine the deal that wi ...
  • A Strange Marriage (Part I)
    I WAS SURPRISED TO LEARN last week that Viewpoint had agreed ...
  • Exclusives Save Agencies Time and Money
    There's been some confusion recently about what constitutes an exclusive relationship betwe ...
  • The Mythical Spirit of Innovation
    Does our industry owe something to rich media vendors? ...
  • Awarding Mediocrity
    I really dislike industry awards; they're too silly and self-congratulatory. And, f ...
  • Streaming Leaders: MSN Video
    While other sites have been trying to figure out online video f ...
  • Streaming Leaders: Launch Music on Yahoo!
    As promised, over the next few wee ...
  • I Stream, You Stream
    After years of fits and starts, online video advertising has grown tremendous ...
  • An Impossible Standard
    Setting standards is difficult, discouraging work. I would know. I've tried sever ...