- Let's Play 'Mediaball'
Online Media Daily, Arnel Leyva - Monday, October 3, 2011
The last bastion of extreme inefficiencies: TV advertising. And where can markete ...
- Digital Media Optimization - The Advertising Afterthought
Online Media Daily, Arnel Leyva - Monday, June 6, 2011
If the the SEO wizards and the PPC day traders still can ...
- True Advertising Enlightenment Would Ruin Facebook
Online Media Daily, Arnel Leyva - Thursday, March 31, 2011
Facebook has the potential to be the ultimate advertising platform because ...
- Media Mix Vs. Attribution: The Path To Advertising Enlightenment
Publishing Insider, Arnel Leyva - Friday, February 25, 2011
The vision of the advertising Holy Grail inspires awe in every markete ...