- Portillo's Debuts 'Get Obsessed' Regional Campaign
Marketing Daily, Nina Lentini - Monday, February 19, 2018
"Get Obsessed" features actual social media posts from brand fans as we ...
- L.L. Bean Faces Lawsuit Over Return Policy Retreat
Around the Net In Brand Marketing, Nina Lentini - Thursday, February 15, 2018
The complaint, filed in Chicago federal court, seeks class-action status. Plaintiff Vict ...
- Olympics Are Devoid Of McDonald's Ads For U.S. Audience
Around the Net In Brand Marketing, Nina Lentini - Wednesday, February 14, 2018
American audiences won't see any Olympics-themed McDonald's television advertisements during this year ...
- Mattel Doubles Down On Uno, Making Spin-off: Dos
Around the Net In Brand Marketing, Nina Lentini - Wednesday, February 14, 2018
Mattel Inc. is launching the new card game Dos next month ...
- Craft Beer Brewer Takes MillerCoors To Court Over Packaging
Around the Net In Brand Marketing, Nina Lentini - Tuesday, February 13, 2018
Stone Brewing Co. of Escondido, Calif., is charging MillerCoors with trademark infringement f ...
- Unilever Marketing Exec Tells Platforms To Clean Up Their Act
Around the Net In Brand Marketing, Nina Lentini - Tuesday, February 13, 2018
Keith Weed, who controls a nearly $10 billion ad budget at Unileve ...
- Tokyo Pushes Bangkok Aside As Top Chinese New Year City
Around the Net In Brand Marketing, Nina Lentini - Tuesday, February 13, 2018
Japan has taken three of the top spots as Kyoto makes ...
- Out Of Ammo: Remington Plans Bankruptcy Filing
Around the Net In Brand Marketing, Nina Lentini - Tuesday, February 13, 2018
Remington Outdoor Co., which traces its history back ...
- Lululemon CEO Is Out; Conduct 'Fell Short'
Around the Net In Brand Marketing, Nina Lentini - Tuesday, February 6, 2018
CEO Laurent Potdevin is resigning from the retailer, effective immediately, the company ...
- Columnist Takes On The Digital Advertising Business
Around the Net In Brand Marketing, Nina Lentini - Thursday, February 1, 2018
In his State of the Art column, the “New York Times”’s Farh ...
- Wall Dogs Bring Murals Back To Advertising
Around the Net In Brand Marketing, Nina Lentini - Tuesday, January 30, 2018
Founded in 2004 in a one-car garage in Brooklyn, N.Y., Colassal Med ...
- Report: Dr Pepper Snapple To Merge With Keurig
Marketing Daily, Nina Lentini - Monday, January 29, 2018
"The Wall Street Journal" is reporting that Keurig Green Mountain is buyi ...
- Crock-Pot Responds To 'This Is Us' Episode
Around the Net In Brand Marketing, Nina Lentini - Thursday, January 25, 2018
“We’re heartbroken over last night’s episode, too!” the company responded to o ...
- AMVETS Says NFL Rejected 'Please Stand' Super Bowl Ad
Around the Net In Brand Marketing, Nina Lentini - Wednesday, January 24, 2018
The NFL rejected a one-page ad for the NFL’s Super Bowl progr ...
- Crisco Makes News On Philadelphia Lamp Posts
Around the Net In Brand Marketing, Nina Lentini - Monday, January 22, 2018
Before Sunday’s game between the Eagles and the Vikings, Philadelphia police cover ...
- In The Pink: KitKat Just In Time For Valentine's Day
Around the Net In Brand Marketing, Nina Lentini - Thursday, January 18, 2018
Nestle is launching KitKat Chocolatory Sublime Ruby in Japan and South Kor ...
- Dunkin' To Open As 'Next-Gen' Store In Quincy, Mass.
Around the Net In Brand Marketing, Nina Lentini - Monday, January 15, 2018
On Tuesday, a new Dunkin‘ Donuts store will open in the Bost ...
- Marriott Draws Chinese Ire By Listing Hong Kong, Taiwan As Countries
Around the Net In Brand Marketing, Nina Lentini - Friday, January 12, 2018
While three of the four territories mentioned in the survey are autonomo ...
- Burger King Settles Suit In 'Have It Your Way' Overcharges
Around the Net In Brand Marketing, Nina Lentini - Friday, January 12, 2018
Seven months after the suit was filed, Burger King announced a settleme ...
- Brain, Memory Supplement Marketers Probed For Misleading Claims
Around the Net In Brand Marketing, Nina Lentini - Friday, January 12, 2018
The Government Accountability Office is investigating the marketing of brain and memo ...
- Costco Refunds Woman For 'Dead' Christmas Tree
Around the Net In Brand Marketing, Nina Lentini - Friday, January 12, 2018
While some customers were outraged at the woman’s nerve, the company famo ...
- A Victoria's Secret Promotion So Good That Sales Declined
Around the Net In Brand Marketing, Nina Lentini - Thursday, January 11, 2018
In November, Victoria’s Secret handed out $20 reward cards to customers w ...
- Myant's 'Smart' Unmentionables Can Control Your Home
Around the Net In Brand Marketing, Nina Lentini - Thursday, January 11, 2018
The underwear company just opened up pre-orders for Skiin, its new li ...
- Mountain Dew To Bow Caffeinated Lemon-Lime Soda
Around the Net In Brand Marketing, Nina Lentini - Wednesday, January 10, 2018
Mountain Dew will launch a lemon-lime soda called Mtn Dew Ice, ...
- NBC, State Farm Partnership Enters New Creative Territory
Around the Net In Brand Marketing, Nina Lentini - Wednesday, January 10, 2018
A multi-platform campaign will revolve around three State Farm ads that t ...
- Sponsorship Spending, Led By Sports Category, To Hit Record
Around the Net In Brand Marketing, Nina Lentini - Wednesday, January 10, 2018
Calling it a “rebound year” — and led by such companies ...
- VW Taps Movassaghi To Head U.S. Sales
Around the Net In Brand Marketing, Nina Lentini - Tuesday, January 9, 2018
Duncan Movassaghi will manage U.S. sales regions, sales operations, retail programs a ...
- Great Scot! Irn Bru Recipe Change Compared To New Coke Blunder Of '85
Around the Net In Brand Marketing, Nina Lentini - Tuesday, January 9, 2018
The company that makes Irn Bru says it will reduce the amou ...
- Carnival Cruise Urges 'Choose Fun' In New Brand Campaign
Around the Net In Brand Marketing, Nina Lentini - Tuesday, January 9, 2018
Agency Anomaly discovered that the Carnival brand, guests and crew all sha ...
- Sources: Hershey, Ferrero Vie For Nestle's U.S. Business
Around the Net In Brand Marketing, Nina Lentini - Tuesday, January 9, 2018
Candy giants
The Hershey Co and The Ferrero Group both submitted final bi ...
