- Restoring Trust In Anonymity: A New Social Contract
Marketing Daily, Omar Tawakol - Wednesday, May 29, 2013
We need a new social contract -- one where ads can ...
- Data With Benefits
Metrics Insider, Omar Tawakol - Friday, September 9, 2011
Data has real monetary value. Many publishers are beginning to realize th ...
- Forget Targeted Ads -- I'd Rather Pay For Content
Online Media Daily, Omar Tawakol - Tuesday, February 15, 2011
To pay or not to pay -- that is the question ma ...
- User Empowerment, Not Regulation, Is The Answer to Privacy Concerns About Targeted Ads
Online Media Daily, Omar Tawakol - Tuesday, August 25, 2009
A conversation with Berin Szoka, Senior Fellow and Director, Center for Intern ...
- Context Drives Value: Why Mobile Search is Not Web Search (And Why it May Be More Valuable)
Performance Marketing Insider, Omar Tawakol - Friday, March 23, 2007
It seems reasonable to expect that a successful mobile search would invol ...
- All Behaviors Are Not Created Equal: The Need For More Transparency In Behavioral Media Buys
Online Media Daily, Omar Tawakol - Thursday, April 13, 2006
At the recent OMMA Hollywood conference, the buzz about behavioral targeting w ...
- The Tail Wagging the Net
Online Media Daily, Omar Tawakol - Friday, March 18, 2005
There has been a lot of discussion about The New York Time ...
- Relationship Advertising
MediaDailyNews, Omar Tawakol - Tuesday, October 26, 2004
All advertising has a direct role in selling. ...
- Your Audience Is Smarter Than You Think
MediaDailyNews, Omar Tawakol - Monday, September 20, 2004
In behavioral targeting we talk a lot about how a publishers' greate ...
- When Less is More
Online Media Daily, Omar Tawakol - Wednesday, August 4, 2004
At last week's Jupiter Advertising forum, an audience member asked the pan ...
- Lions and Antelopes in the Advertising Ecosystem
MediaDailyNews, Omar Tawakol - Friday, July 16, 2004
Today's mass media advertising model functions at cross-purposes with the in-control consume ...
- How Do You Know You're Targeting the Right Audience?
Online Media Daily, Omar Tawakol - Friday, June 25, 2004
Today's MediaDailyNews guest commentary tackles the issue of how to determine wheth ...
- Demystifying Context
Online Media Daily, Omar Tawakol - Friday, June 11, 2004
Omar Tawakol is senior vice president of marketing at behavioral marketing fi ...
- The Third-Party Cookie Monster
OMMA Magazine, Matthew Greitzer, Omar Tawakol - Friday, May 14, 2010
In the very active debate over online consumer privacy the voices ...
- Behavioral Focus: The Right Unit for Social Networks
OMMA Magazine, Omar Tawakol - Thursday, September 21, 2006
Everyone knows that the media landscape is changing very quickly. What ...
