- Fantasy Football Gets Real
Marketing: Sports, Ove Haxthausen - Tuesday, September 21, 2010
What are NFL sponsors doing for fantasy football players? Surprisingly, the answ ...
- A Different Perspective
Marketing: Sports, Ove Haxthausen - Tuesday, August 17, 2010
Sports marketing is usually defined as sponsorships or endorsements of sports even ...
- First Learnings From The World Cup
Marketing: Sports, Ove Haxthausen - Tuesday, July 20, 2010
Every brand is unique, and sponsorship objectives differ from one to anothe ...
- BMW, Oracle In Same Boat: Charting The Future Of America's Cup
Marketing: Sports, Ove Haxthausen - Tuesday, June 15, 2010
The idea of a car brand sponsoring sailing activities seems counterintuitive. A ...
- Avoid The Wrongs Of Rights Activation
Marketing: Sports, Ove Haxthausen - Tuesday, May 18, 2010
If you are going to invest in sponsorship rights, you need ...
- Back In The Game: How Much Else Should You Ask An Athlete For?
Marketing: Sports, Ove Haxthausen - Tuesday, April 20, 2010
Time and again, celebrity scandals show the risks associated with having sta ...
- Do Consumers' Actions Speak Louder Than Their Words?
Marketing: Sports, Ove Haxthausen - Tuesday, March 16, 2010
While consumers may think they are indifferent to Olympic sponsorships, their behavio ...
