- Memo From CFO: Ad Metrics Not Good Enough
Metrics Insider, Pat LaPointe - Tuesday, March 30, 2010
Following is a sanitized version of an actual email from a C ...
- What 300 Years Of Science Teach Us About WOM Metrics
Metrics Insider, Pat LaPointe - Tuesday, March 16, 2010
In the early 18th century, scientists were fascinated with questions about t ...
- Preventing Premature Delegation
Metrics Insider, Pat LaPointe - Wednesday, March 3, 2010
When responsibility for selecting critical marketing metrics gets delegated by the C ...