- Just An Online Minute... DoubleClick Gets Rich
Just An Online Minute, Paul Gough - Monday, October 20, 2003
When DoubleClick executives look to the future, they hope it will ...
- Mixed Newspaper Ad Results Continue As Knight Ridder Reports Weak Q3
MediaDailyNews, Paul Gough - Sunday, October 19, 2003
A decline in retail and classified battered third-quarter ad revenues made Knig ...
- Just An Online Minute... New York Times Digital
Just An Online Minute, Paul Gough - Friday, October 17, 2003
The nation's top-ranked online newspaper site continued to fly high in t ...
- Q3 Ad Results: New York Times Has Seen Some Better Times
MediaDailyNews, Paul Gough - Thursday, October 16, 2003
A few days after USA Today and The Wall Street Journal report ...
- DoubleClick Posts Gain On Rising Ad Sales, But Sees E-mail Falter Due To Spam Concerns
Online Media Daily, Paul Gough - Thursday, October 16, 2003
A rise in marketing spending gave DoubleClick a boost in the thi ...
- Just Online Minute... Going Online With The GOP
Just An Online Minute, Paul Gough - Thursday, October 16, 2003
Howard Dean's runaway success on the Web notwithstanding, a new study fin ...
- Biggest Advertisers To Tackle Biggest Issues: Branding, Accountability, Shifts In Media Options
MediaDailyNews, Paul Gough - Wednesday, October 15, 2003
When the nation's largest advertisers gather today for the Association of Nation ...
- Internet Moving Up in Consumers' Search For Campaign News
Online Media Daily, Paul Gough - Wednesday, October 15, 2003
A study ahead of last week's recall election in California finds th ...
- Just An Online Minute... Rating Comparison Sites
Just An Online Minute, Paul Gough - Wednesday, October 15, 2003
At a time when a traditional media resource like Consumer Reports ...
- National Newspaper Ad Market Improves, Journal Posts First Linage Gain In Three Years
MediaDailyNews, Paul Gough - Tuesday, October 14, 2003
The Wall Street Journal and USA Today showed surprising strength in t ...
- Scripps Scatter Market Stronger Than Many Peers
MediaDailyNews, Paul Gough - Tuesday, October 14, 2003
The slackening network TV scatter market does not appear to be suppressi ...
- Just An Online Minute... He Spammed, She Spammed
Just An Online Minute, Paul Gough - Tuesday, October 14, 2003
Tucked away in DoubleClick Inc.'s fourth annual study of consumer attitudes towa ...
- VOD Findings Defy Pay TV Model, Prove Consumers Opt For Ad-Supported Content
MediaDailyNews, Paul Gough - Monday, October 13, 2003
After nearly a quarter of a century of conventional wisdom that consume ...
- DoubleClick: Bulk E-mail Still Effective But Reaching A Tipping Point
Online Media Daily, Paul Gough - Monday, October 13, 2003
An explosion in bulk e-mail hasn't yet turned consumers off to permissio ...
- GE Sheds Light On NBC Scatter Sales
MediaDailyNews, Paul Gough - Saturday, October 11, 2003
Demand for NBC's high-priced ad inventory has slowed down during the four ...
- RX Marketers Write New Ad Script, Could Be Bad Medicine For TV
MediaDailyNews, Paul Gough - Thursday, October 9, 2003
The rapidly rising costs of broadcast TV are leading pharmaceutical companies ...
- Amid Gloom On Madison Avenue, Wall Street Predicts A Newspaper Rally
MediaDailyNews, Paul Gough - Tuesday, October 7, 2003
Despite a gloomy August and September for many ad revenue categories, analys ...
- NBC Tells Wall Street 25-54 Demo, Not 18-49 Is Its Bottom Line
MediaDailyNews, Paul Gough - Wednesday, October 8, 2003
For years, NBC's central marketing pitch to advertisers, agencies, TV critics a ...
- Wright: Vivendi Makes NBC Far Less Ad Dependent
MediaDailyNews, Paul Gough - Wednesday, October 8, 2003
When the NBC-Vivendi Universal merger becomes final sometime early next year, Universal ...
- Boomtown Proves A Bust, NBC Drama Is Season's First Casualty
MediaDailyNews, Paul Gough - Wednesday, October 8, 2003
NBC sophomore drama "Boomtown" has become the first casualty of the n ...
- Tribune-Backed Tab Launches in Big Apple Sooner-Than-Expected - This Friday
MediaDailyNews, Paul Gough - Tuesday, October 7, 2003
After success in Boston, Chicago and elsewhere, a new model of dai ...
- Starcom, Zenith Boost Publicis' Appeal On Wall Street
MediaDailyNews, Paul Gough - Tuesday, October 7, 2003
Largely on the strength of its media buying units, Publicis Groupe, h ...
- Agency: Telefutura Isn't Happening Yet, Univision Dominates Hispanic TV Market
MediaDailyNews, Paul Gough - Monday, October 6, 2003
NBC's acquisition of Telemundo hasn't done much for the ratings of t ...
- Suppose You Hosted A Blog And Nobody Came
Online Media Daily, Paul Gough - Monday, October 6, 2003
The explosion in Web logs and hosting sites has turned out ...
- Spot TV Growth Sputters Slightly
MediaDailyNews, Paul Gough - Saturday, October 4, 2003
Political advertising leading up to the California gubernatorial election and months ahe ...
- Agency: Telefutura Isn't Happening Yet, Univision Dominates Hispanic TV Market
MediaDailyNews, Paul Gough - Monday, October 6, 2003
NBC's acquisition of Telemundo hasn't done much for the ratings of t ...
- Radio Recovery Slowing But Stations Still Optimistic
MediaDailyNews, Paul Gough - Thursday, October 2, 2003
Radio's recovery is taking longer to achieve than many had hoped, wi ...
- Yet Another Study Deems PVRs A Death Knell For TV Ads
MediaDailyNews, Paul Gough - Thursday, October 2, 2003
Personal video recorders (PVR) may only be in 2% of the nation ...
- Agency Chief Forecasts Less Advertising, More Of Other Marketing Services
MediaDailyNews, Paul Gough - Wednesday, October 1, 2003
One of the world's largest advertising companies, WPP Group, plans to spe ...
- Univision's Cross TV/Radio Platform: Aimed At Crossing Over Advertisers
MediaDailyNews, Paul Gough - Wednesday, October 1, 2003
In its first meeting with the investment community after its $3.1 billi ...