• Click/ Counterclick: Marketing in The Age of Engagement
    Our last column focused on the blurring line between media and marketing, ...
  • Click/Counter-Click: Blurring Lines
    As time goes on and media consumption habits evolve, the lines between ...
  • Click / Counter-Click: 2006 Predictions
    Although next year is still a month away, Jason and Paul have ...
  • Click/Counter-Click: The King Is Dead--Or Is He?
    The death of TV as an ad vehicle may be a bit ...
  • Click/Counter-Click: Are You Walking The Rich Media Walk?
    We all read study after study that proves that consumer engagement drives ...
  • Click/Counter-Click: The Podcast Bandwagon
    "What about advertising in podcasts?" is becoming a common question marketers are ...
  • When Hitting Your Numbers Matters Most
    What would you do if you and your friends ordered a large ...
  • Hieroglyphics, Home Pages, Blogs, Next ?
    Remember the good old days when one-to-one communication and content created from ...
  • Click/Counter-Click
    It seems that the uptick in the market has spawned many shov ...
  • Click-Counterclick: Broadband and Advertising
    The implication of broadband is great for publishers: Increased click-through rates, new ...
  • Click/Counterclick: Who Ate My Cookies?
    This week Jason and Paul explore the short and long-term ramifications of ...
  • Click/Counterclick
    Since commencing this column, Paul and I decided to touch on a ...
  • Click
    New this week on MediaPost, our first "Click/Counterclick" column by industry veterans ...