- Mobile Campaign Measurement: Reality Or Figment Of Our Imagination?
Metrics Insider, Paul Pellman - Wednesday, December 5, 2012
Mobile devices present an opportunity for advertisers to reach consumers anywhere ...
- Measuring The 'Facebook Effect' On Ad Campaign Performance
Metrics Insider, Paul Pellman - Tuesday, July 17, 2012
In the week leading up to the Facebook IPO, news broke th ...
- Optimization Vs. Attribution: How They're Different, And Why This Matters
Metrics Insider, Paul Pellman - Tuesday, April 10, 2012
As online marketers become more sophisticated in how they measure and pl ...
- Display and Attribution: Keys To Maximizing Holiday Search Marketing Investments
Online Media Daily, Paul Pellman - Thursday, November 10, 2011
The savviest marketers understand that to make the most of their sear ...
- No Ad Campaign Optimization Without Proper Attribution
Online Media Daily, Paul Pellman - Wednesday, August 10, 2011
Online ad campaign optimization is complex and is only as good ...