- Targeting Local Behavior
Data and Targeting Insider, Phil Leggiere - Wednesday, May 30, 2007
Home-- in the form of local news and content -- remains whe ...
- Predictive Modeling For The Masses
Data and Targeting Insider, Phil Leggiere - Wednesday, May 23, 2007
As the scale of both online traffic and online advertising trying ...
- Retargeting: BT's Last Mile
Data and Targeting Insider, Phil Leggiere - Wednesday, May 16, 2007
The "last mile" conundrum of how to deliver broadband connectivity from ...
- Leveraging BT On-Site
Data and Targeting Insider, Phil Leggiere - Wednesday, May 9, 2007
"Build it and they will come" is the classic fallacy of short-sight ...
- Building An Architecture For Cooperation
Data and Targeting Insider, Phil Leggiere - Wednesday, May 2, 2007
Leverage in behavioral targeting, or in any form of targeting, is wide ...