• Targeting Local Behavior
    Home-- in the form of local news and content -- remains whe ...
  • Predictive Modeling For The Masses
    As the scale of both online traffic and online advertising trying ...
  • Retargeting: BT's Last Mile
    The "last mile" conundrum of how to deliver broadband connectivity from ...
  • Leveraging BT On-Site
    "Build it and they will come" is the classic fallacy of short-sight ...
  • Building An Architecture For Cooperation
    Leverage in behavioral targeting, or in any form of targeting, is wide ...