- Retargeting: BT's Last Mile
Data and Targeting Insider, Phil Leggiere - Wednesday, May 16, 2007
The "last mile" conundrum of how to deliver broadband connectivity from ...
- Leveraging BT On-Site
Data and Targeting Insider, Phil Leggiere - Wednesday, May 9, 2007
"Build it and they will come" is the classic fallacy of short-sight ...
- Building An Architecture For Cooperation
Data and Targeting Insider, Phil Leggiere - Wednesday, May 2, 2007
Leverage in behavioral targeting, or in any form of targeting, is wide ...
- Toward Consumer-Driven BT
Data and Targeting Insider, Phil Leggiere - Wednesday, April 25, 2007
Most initial discussion about behavioral targeting is based on the assumption th ...
- The Three Ws
Data and Targeting Insider, Phil Leggiere - Wednesday, April 18, 2007
As standalone entities, each of the key emerging targeting methodologies, demographic (whi ...
- The Aboutness Factor: Why BT Must Revisit Page Content
Data and Targeting Insider, Phil Leggiere - Wednesday, April 11, 2007
Behavioral targeting has been described most definitively as moving the needle ...
- Raising the Post-Click Conversion Bar: BT And Web Site Optimization
Data and Targeting Insider, Phil Leggiere - Wednesday, April 4, 2007
The promise of online advertising has been to minimize, if not eliminat ...
- Keeping BT in Context
Data and Targeting Insider, Phil Leggiere - Wednesday, March 28, 2007
As curiosity and excitement about behavioral targeting continue to build, the natur ...
- Putting Demographics And Behavior In Context
Data and Targeting Insider, Phil Leggiere - Wednesday, March 21, 2007
"Know thy customer" is or should be the mantra of any advertis ...
- Beyond Keywords: New Dimensions In Search Behavior
Data and Targeting Insider, Phil Leggiere - Wednesday, March 14, 2007
The raw IQ power of search marketing has expanded exponentially over t ...
- It's the End-User, Stupid
Data and Targeting Insider, Phil Leggiere - Wednesday, March 7, 2007
Like many other innovators before them, behavioral marketers risk becoming fixated ...
- The Mobile Challenge: Scaling The Silos
Data and Targeting Insider, Phil Leggiere - Wednesday, February 28, 2007
One of the ongoing challenges of online advertising has been to li ...
- MobileTargeting: Relating Interests And Behavior Over Time
Data and Targeting Insider, Phil Leggiere - Wednesday, February 21, 2007
In contrast to the online space -- where behavioral data is abundan ...
- The Emerging Nexus Of BT And Mobile Search
Data and Targeting Insider, Phil Leggiere - Wednesday, February 14, 2007
With over 10% of America's 200-plus million cell phone subscribers now usi ...
- Targeting And Life Stages
Data and Targeting Insider, Phil Leggiere - Wednesday, February 7, 2007
Most current approaches to behavioral targeting put all or nearly all the ...
- Beyond CPM: Bidding And Behavioral Data
Data and Targeting Insider, Phil Leggiere - Wednesday, January 31, 2007
For many ad networks and publishers, deploying behavioral data has already prov ...
- In Search Of The Magical Blend
Data and Targeting Insider, Phil Leggiere - Wednesday, January 24, 2007
The "paradigm shifting" innovations that have moved online advertising forward have invariab ...
- Beyond Re-Targeting: Targeting As Tailoring
Data and Targeting Insider, Phil Leggiere - Wednesday, January 17, 2007
Beyond the bells and whistles, a fundamental premise of Web 2.0 ...
- Letting The Data Do The Talking
Data and Targeting Insider, Phil Leggiere - Wednesday, January 10, 2007
The mantra of behavioral targeting has been getting the right message ...
- BT: Questions On The Horizon
Data and Targeting Insider, Phil Leggiere - Wednesday, January 3, 2007
A while ago, behavioral targeting was still something of an esoteric novelt ...