- Travel Targeting: Extending In-Market Reach
Data and Targeting Insider, Phil Leggiere - Wednesday, March 25, 2009
Most online verticals have evolved from an early emphasis on targeting med ...
- BT: Thinking Beyond the Recession
Data and Targeting Insider, Phil Leggiere - Wednesday, March 18, 2009
Jeff Hirsch's prediction at the recent Omma Behavioral conference that behavioral targeti ...
- BT And Consumers: Transparency Crucial To Gaining Trust
Data and Targeting Insider, Phil Leggiere - Wednesday, March 11, 2009
Publishers and advertisers by now have internally devoted enormous investments in mone ...
- Delivering Personalized Display Ads
Data and Targeting Insider, Phil Leggiere - Wednesday, March 4, 2009
While e-commerce marketers have access to powerful platforms for personalizing and optimizi ...