Phil Antonson
Member since August 2007Contact Phil- Account Group Director MSA
- http://msa.com
- 6565 Penn Ave
- Pittsburgh Pennsylvania
- 15206 USA
- Improving Commercial Ratings With A Little Help From Baseball in
TV Board on
12/10/2007
As the cable and broadcast networks strive to improve audience retention given the currency of commercial ratings they may want to take a page from the book "Moneyball"by Michael Lewis. On one level,
it's a book about baseball. Since I'm not a huge baseball fan I procrastinated buying it. My boss extolled its virtues and its application to the television industry. I heard others compliment it,
including an executive vice president at a major cable network who made it required reading for his entire staff. So I read it.