Rajeev Goel

Member since July 2008Contact Rajeev

Can't Have Real-Time Bidding Without Real-Time Selling in Online Media Daily on 02/17/2010
EBay didn't start because people wanted to buy efficiently. It started with one person wanting to sell a specific item at the highest possible price -- in this case, it was a broken laser pointer. This analogy works for Real-Time Bidding (RTB), except that it's a trend started by buyers.
The New Online Advertising Ecosystem in Online Media Daily on 10/28/2009
As a tumultuous year nears its end, online advertising heavyweights are coming together in a mix of conferences -- from Ad Revenue 2009, PubMatic's conference earlier in the month, to OMMA AdNets and ad:tech NY next week. They are all discussing the new online advertising ecosystem and what's ahead in 2010.
Don't Bite The Hand That Pays You in Online Media Daily on 05/04/2009
With Turner Entertainment recently outlining why it dropped third-party ad networks, the industry has been whirling with debate about
It's Not Just Gas Prices: Economic Downturn Strikes Online Ad Market in Online Media Daily on 05/14/2008
Despite earlier speculation that the online ad space may be spared the effects of a downturn, the fallout from the soft economy appears to have reached the online advertising industry, dragging down monetization rates across many segments.

High-Profile Publishers Call For The Demise Of Ad Networks At The Industry's (And Their Own) Peril by Rob Rasko (Online Media Daily on 07/28/2009)
There are two clear delineations in the market emerging (or perhaps they were always there): guaranteed delivery and non-guaranteed delivery. For some advertising campaigns, guaranteed delivery is required (specific time slots, locations, custom delivery, etc.). For some campaigns, non-guaranteed delivery is adequate. The market is becoming increasingly polarized with dollars flowing into highly customized guaranteed delivery campaigns on the one hand, and audience-based and performance-based non-guaranteed delivery campaigns on the other hand. Ad networks have a key role to play in the non-guaranteed solution space, and will continue to do well as advertisers shift dollars into this buying format.

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