- Product Placement Frequency Does Not Equal Engagement
MediaDailyNews, Kelly , Raymond Pettit - Tuesday, January 31, 2006
In the past few months, research about the frequency of product placemen ...
- Prime Time On Demand: Big Implications For Product Placement Efficacy
MediaDailyNews, Kelly , Raymond Pettit - Friday, November 11, 2005
The announcement that NBC Universal and CBS made separate programming deals f ...
- Product Placement Quality and Brand Recognition
MediaDailyNews, Kelly , Raymond Pettit - Wednesday, August 3, 2005
What value does product placement add to a brand's impact? A n ...
- Day After Recall Misses Aspects of Product Placement Impact
MediaDailyNews, Kelly , Raymond Pettit - Friday, June 17, 2005
While the recall-recognition battle in advertising measurement has raged on for ma ...
- Advertainment or Adcreep? What Game Players Think About Product Placement in Computer Games
MediaDailyNews, Kelly , Raymond Pettit - Friday, May 27, 2005
Professor Michelle Nelson at the University of Wisconsin was the lead research ...
- Would a Gnome by Any Other Name Smell as Sweet?
MediaDailyNews, Kelly , Raymond Pettit - Thursday, May 19, 2005
A recent
Travelocity placement featured their friendly, upbeat, and likeab ...
- Matching Actors and Brands: Differentiation Versus Alignment
MediaDailyNews, Kelly , Raymond Pettit - Tuesday, May 10, 2005
Much of business is based on the concept of competition and differentiatio ...
- Ensuring Product Placement Continuity of Non-Branded Products
MediaDailyNews, Kelly , Raymond Pettit - Friday, April 29, 2005
In the world of television, as in the real world, some produc ...
- Dramatic Influences in Reality TV
MediaDailyNews, Kelly , Raymond Pettit - Thursday, April 21, 2005
Some voices in the branded entertainment space have been pointing out t ...
- Addressing Product Placement Concerns: How Important Is Resolution in Product Placement?
MediaDailyNews, Kelly , Raymond Pettit - Tuesday, April 12, 2005
Anyone able to view the recent TBS series on 'Product Placement ...
- Addressing Product Placement Concerns
MediaDailyNews, Kelly , Raymond Pettit - Thursday, March 31, 2005
A recent survey sought ANA member companies' attitudes and activities concerning brand ...
