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Success with paid search is creating some interesting dilemmas for many companies today. In most cases, success is dependant upon the expansion of keywords, higher budgets, and a continual search for opportunities that the competition has not yet unearthed. Already data-centric, growth can often include problems and missed opportunities because there is simply too much detail to account for and review.
You've done it - tackled search engine marketing head-on -- and frequently attained high rankings within major search engines and directories.
Left to their own devices, without outside intervention or government controls, industries evolve in a fairly consistent pattern.
Search marketing is still in its "wet cement stage." As it gets more mature, the amount of data to manipulate to actually make sense of a search campaign for marketers will grow exponentially.
I have always been an "early adopter" of technology, one of those guys who runs into a colleague's office saying "You've got to see this!"
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.