Richard Baker
Member since May 2009Contact Richard- CEO Premium Knowledge Group
- http://www.premiumknowledge.net
- 7610 Queens Garden Drive
- Dallas Texas
- 75248 USA
Articles by Richard All articles by Richard
- 6 Affluent Life Styles, From Ivanka To Bono in
Marketing Daily on
06/18/2009
Life Style is not a matter of age or income but rather a matter of personal taste painted across the arc of one's entire existence.
- The Future Of Luxury in
Marketing Daily on
04/30/2009
If luxury is the language of wealth, the luxury industry has become a Tower of Babel.
- Luxury Marketers Can Transit From Instinct To Info-based Decision-making in
Marketing Daily on
03/03/2009
One approach is Lifestyle Marketing, the strategy of appealing to the pattern of underlying values (personal drivers) and tangible benefits (attributes) that create harmony in a target Life Style segment. The Lifestyle Marketing process involves a series of nine steps, outlined here.
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