Richard Baker

Articles by Richard All articles by Richard

• 6 Affluent Life Styles, From Ivanka To Bono  in Marketing Daily on 06/18/2009
  

  Life Style is not a matter of age or income but rather a matter of personal taste painted across the arc of one's entire existence.

• The Future Of Luxury in Marketing Daily on 04/30/2009
  

  If luxury is the language of wealth, the luxury industry has become a Tower of Babel.

• Luxury Marketers Can Transit From Instinct To Info-based Decision-making in Marketing Daily on 03/03/2009
  

  One approach is Lifestyle Marketing, the strategy of appealing to the pattern of underlying values (personal drivers) and tangible benefits (attributes) that create harmony in a target Life Style segment. The Lifestyle Marketing process involves a series of nine steps, outlined here.

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