- What If The Media Rating Council Oversaw Presidential Elections
Red, White & Blog, Rob Frydlewicz - Friday, October 19, 2012
I'm agitated by the upcoming presidential election. Not because I'm worried abo ...
- Telling Tales About Online Surveys
Online Media Daily, Rob Frydlewicz - Monday, July 25, 2011
We regularly harp about how data is collected by the Nielsens, Arbitro ...
- A Census-ational Summer
MediaDailyNews, Rob Frydlewicz - Tuesday, September 7, 2010
After spending 30 years working in corporate America, insulated from the "unwash ...
- When Engagement Becomes Enragement
MediaDailyNews, Rob Frydlewicz - Monday, September 10, 2007
Of course, it's happened to many of us. We were drawn ...
- 'High School Musical': All But The Asians
TV Watch, Rob Frydlewicz - Thursday, August 23, 2007
I must admit, I found myself eagerly anticipating "High School Musical ...
- Magazines: Unfulfilled Fulfillment?
MediaDailyNews, Rob Frydlewicz - Monday, August 13, 2007
In today's world of overnight delivery services and with amazon.com and eB ...
- You Don't Have To Be A Weather Channel To Know Which Way The Ratings Blow
TV Board, Rob Frydlewicz - Thursday, July 12, 2007
For the next three or four months the Weather Channel may ha ...
- Commercial Ratings: Yes, But...
TV Board, Rob Frydlewicz - Thursday, June 21, 2007
The developments of the past 12 to 18 months regarding commercial ratin ...
- Media Researchers Live In Interesting Times
MediaDailyNews, Rob Frydlewicz - Tuesday, May 8, 2007
The past few years have witnessed a proliferation of new audience da ...
- Behind The Local Peoplemeter Commotion. Explaining The Public Feud Between Nielsen & Fox
MediaDailyNews, Rob Frydlewicz - Thursday, May 20, 2004
Nielsen is no stranger to controversy, but the latest ruckus it fou ...