• Publications
    • Current Stories
      MediaPost Home
      Today's News
      Today's Opinions
      MediaPost Week in Review
      News Dailies
      Media Daily News
      Marketing Daily
      Agency Daily
      Television News Daily
      Publishers Daily
      Marketing Weeklies
      Marketing CPG
      Marketing Retail
      Marketing QSR
      Marketing Pharma & Health
      Marketing Automotive
      Marketing Politics
      Opinion
      Brand Insider
      Brand Insider Podcast
      Brand Insider BTS
      Opinion
      Media Insider
      Planning & Buying Insider
      Media 3.0
      Advanced TV Insider
      TV Watch
      Marketing Insider
      Data & Programmatic Insider
      Performance Marketing Insider
      Email Insider
      Publishing Insider
      MAD Blog
  • Events
    • Events Home
      2025 Events Calendar
      Upcoming Events
      Brand Insider Summit Pharma & Health
      July 21 - 24, 2025, The Poconos
      Brand Insider Summit Retail
      August 17 - 20, 2025, Lake Tahoe
      Data and Programmatic Insider Summit
      August 20 - 23, 2025, Lake Tahoe
      Planning and Buying Insider Summit
      September 8 - 11, 2025, Nashville
      Digital Out of Home Insider Summit
      October 8 - 11, 2025, Austin
      More Upcoming Events
      Brand Insider Summit: Luxury Retail
      October 19 - 22, 2025, Napa, CA
      Brand Insider Summit CPG
      November 16 - 19, 2025, Santa Barbara
      Brand Insider Summit QSR
      November 19 - 22, 2025, Santa Barbara
      Email Insider Summit
      December 7 - 10, 2025, Deer Valley
      TV + Video Insider Summit
      December 10 - 13, 2025, Deer Valley
      Performance Marketing Insider Summit
      December 14 - 17, 2025, Deer Valley
      Recently Concluded Events
      Publishing Insider Summit
      June 4 - 7, 2025, New Orleans, LA
      Performance Marketing Insider Summit
      June 1 - 4, 2025, New Orleans, LA
      Brand Insider Summit CPG
      May 18 - 21, 2025, Nashville
      Brand Insider Summit Travel & Hospitality
      May 14 - 17, 2025, Nashville
      Email Insider Summit
      April 21 - 24, 2025, Amelia Island
      Marketing Automotive Conference and Awards
      April 16, 2025, NYC
      Brand Insider Summit QSR
      April 7 - 10, 2025, Austin
  • Awards
    • MediaPost Awards
      Agency of the Year
      Planning & Buying Awards (April 14, 2025, NYC)
      Marketing Automotive Awards (April 16, 2025, NYC)
      OMMA Awards (September 25, 2025, NYC)
  • Members
    • Become A MediaPost Member
      Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.
      Join Now
      Member Resources
      All Member Directory
      Manage My Account
      Manage My Subscriptions
  • More
    • Additional Resources
      Feedback Loop (Comments)
      Premium Research
      Whitepapers
      Webinars
      About and Contacts
      About MediaPost
      Contact Editorial
      Privacy/Terms
      Media Kit
  • Search
    • Advanced Search
  • Sign in
    • Username

      Password

      Forgot your password?

  • Register
  • Advertise
  • Follow
ROBERT TAS


Contact MediaPost Editorial
  • Cookie Facts: Your Recipe for Success
    Publishing Insider, Robert Tas - Monday, August 22, 2005
    We in the Internet advertising business are fond of cookies. We ne ...
  • Shining a Clear Light on Behavioral Targeting
    Data and Targeting Insider, Robert Tas - Friday, March 11, 2005
    Everybody has heard of behavioral targeting by now, and most tend ...
  • Traditional Research Improves Online Targeting
    Data and Targeting Insider, Robert Tas - Friday, February 11, 2005
    Imagine you've come up with a new garage door opener in whi ...
  • The Short Path From Taxonomy to Profits
    Data and Targeting Insider, Robert Tas - Friday, January 14, 2005
    Webster tells us that taxonomy is "the orderly classification of plants a ...
  • Are Those Really Behaviors You're Targeting? Think Again! (Part II)
    Data and Targeting Insider, Robert Tas - Monday, November 22, 2004
    Last week, Robert Tas discussed the definition and scale of behavioral targetin ...
  • Are Those Really Behaviors You're Targeting? Think Again! (Part I)
    Data and Targeting Insider, Robert Tas - Monday, November 22, 2004
    By now everyone's heard of behavioral targeting. You know, the hottest thi ...
Page 1 of 1
MediaPost
  • About MediaPost
  • MediaKit
  • Contact Editorial
  • RSS Feeds
  • Sitemap
  • Privacy/Terms & Conditions
©2025 MediaPost Communications. All rights reserved.
145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261

All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.