- Cookie Facts: Your Recipe for Success
Publishing Insider, Robert Tas - Monday, August 22, 2005
We in the Internet advertising business are fond of cookies. We need ...
- Shining a Clear Light on Behavioral Targeting
Data and Targeting Insider, Robert Tas - Friday, March 11, 2005
Everybody has heard of behavioral targeting by now, and most tend to ...
- Traditional Research Improves Online Targeting
Data and Targeting Insider, Robert Tas - Friday, February 11, 2005
Imagine you've come up with a new garage door opener in which ...
- The Short Path From Taxonomy to Profits
Data and Targeting Insider, Robert Tas - Friday, January 14, 2005
Webster tells us that taxonomy is "the orderly classification of plants and ...
- Are Those Really Behaviors You're Targeting? Think Again! (Part II)
Data and Targeting Insider, Robert Tas - Monday, November 22, 2004
Last week, Robert Tas discussed the definition and scale of behavioral targeting. ...
- Are Those Really Behaviors You're Targeting? Think Again! (Part I)
Data and Targeting Insider, Robert Tas - Monday, November 22, 2004
By now everyone's heard of behavioral targeting. You know, the hottest thing ...
