- Search Wars Salvo: Microsoft Launches Live Search
Performance Marketing Insider, joseph , Robert Murray - Friday, October 6, 2006
In case you missed it, Microsoft Live Search finally came out ...
- Six Myths Of Paid Inclusion
Performance Marketing Insider, joseph , Robert Murray - Friday, September 15, 2006
Today I'd like to debunk a handful of myths related to pa ...
- Dating: The Perfect Metaphor For Picking A SEM Vendor
Performance Marketing Insider, joseph , Robert Murray - Friday, July 21, 2006
So you are looking for that perfect someone--someone who understands you. Someo ...
- Beantown, Fenway, And The Seasonality Of Search
Performance Marketing Insider, joseph , Robert Murray - Wednesday, June 7, 2006
What do swan boats, crowds headed to Fenway, and a marathon ha ...
- Latest Search Trend: Less Than Optimal
Performance Marketing Insider, joseph , Robert Murray - Wednesday, May 10, 2006
Given the landscape and the medium's inherent and ever-growing complexity, I ju ...
- Houston, We Have A Problem
Performance Marketing Insider, joseph , Robert Murray - Friday, April 14, 2006
Time and again I've gotten on my soapbox to preach the importan ...
- Knock, Knock: It's Opportunity
Performance Marketing Insider, joseph , Robert Murray - Wednesday, March 15, 2006
Tunnel vision? Silo mentality? Myopia? Whatever the name, it spells one thin ...
- Search: You Gotta Love It!
Performance Marketing Insider, joseph , Robert Murray - Wednesday, February 15, 2006
In my last article, I discussed the perceived negative aspects of sear ...
- Why Ad Agencies STILL Hate Search Engine Marketing
Performance Marketing Insider, joseph , Robert Murray - Wednesday, January 11, 2006
The second-ever Search Insider column was published on June 28, 2004, a ...
- Categories Born From Search: One More Marble In The Jar
Performance Marketing Insider, joseph , Robert Murray - Thursday, November 17, 2005
Picture a glass jar full of marbles falling off a shelf a ...
- From Waistlines To Bottom Lines, You Need A Commitment
Performance Marketing Insider, joseph , Robert Murray - Wednesday, November 2, 2005
When I bought my gym membership, I paid a hefty sign-up f ...
- SEM Challenge 101: Hiring Staff
Performance Marketing Insider, joseph , Robert Murray - Thursday, October 20, 2005
While this is an exciting time for those of us who ma ...
- Santa Says: Some Sage Holiday Advice
Performance Marketing Insider, joseph , Robert Murray - Wednesday, October 5, 2005
What can you do to prepare for the coming holiday season? San ...
- How the Hallway Conversations Have Changed
Performance Marketing Insider, joseph , Robert Murray - Wednesday, September 7, 2005
One of the benefits I enjoy as a columnist and as t ...
- Paid Search: Who Really Is On First?
Performance Marketing Insider, joseph , Robert Murray - Thursday, August 25, 2005
I was speaking with someone the other day regarding managing a pa ...
- The Symbiotic Relationship Between SEO and PPC
Performance Marketing Insider, joseph , Robert Murray - Wednesday, August 10, 2005
Somebody please help me. For the life of me I can't understa ...
- Sailing to PPC Success
Performance Marketing Insider, joseph , Robert Murray - Thursday, July 28, 2005
Many search marketers have become overwhelmed by the flood of new too ...