Rocky Sisson
Member since August 2011- EVP Sales and Marketing Clear Channel Outdoor
- 2210 East Camelback
- Suite 500
- Phoenix Arizona
- 85016 USA
- Moving Beyond the 5% World of Outdoor Advertising in
MediaDailyNews on
08/02/2011
Outdoor has always done a good job of targeting geographically, while competitive media target demographically. Now with the Traffic Audit Bureau's "eyes-on" measurement, the outdoor industry can do
both, as well as make true comparisons based on return on investment (ROI). Eyes-on is relevant and extremely important in any conversation with any customer using any other medium.