- Why Contextual Advertising Fails
Online Media Daily, Sacha Carton - Tuesday, January 12, 2010
There is something missing from contextual advertising ... context! Am I actual ...
- Does Relevance Really Matter?
Online Media Daily, Sacha Carton - Tuesday, July 14, 2009
The goal of any ad campaign should be to make money f ...
- Logging In: The Ad Placement Tightrope
OMMA Magazine, Sacha Carton - Wednesday, April 7, 2010
When you build a company, blood, sweat and tears are invested in ...