Articles by Samantha All articles by Samantha
- Marketing Ban Bossy: What Went Wrong And Why We Need To Ask Girls What They Want in
MediaDailyNews on
03/20/2014
Ban Bossy garnered widespread awareness within a week's time. In this sense, it is a wildly successful marketing campaign. The earned media, social propagation and individual advocacy are enviable to those of us who toil to produce a "share" on Facebook. However, a social sentiment analysis of all that magic media will show that much of the noise is negative.
- Engaging Women Online Can Leverage Digital Dollars in
Online Media Daily on
09/17/2013
The opportunity for media to engage the female masses lies in enabling women to feel their impact on others. Women are far more active than men on Facebook, and more likely to update their Facebook status and comment on other people's updates.
- Attracting A New Generation Of Deal-Seekers in
Marketing Daily on
04/04/2012
Coupons can be converted into a vehicle for creating an authentic connection with your target buyer and building loyalty. Marketers should appeal to the next generation of deal-seekers by reinventing the coupon and aligning it with evolving consumer expectations.
- Sometimes You Want To Go Where Everybody Knows Your Name: Scaling Intimacy To Build Advocacy in
Online Media Daily on
04/01/2010
The marketing and advertising industry has grown tenfold since Mad Men days for a host of reasons, including a key underlying factor: we have learned the importance of the emotional connection that well executed marketing campaigns can elicit from consumers. Now that nearly every medium is fair game for an ad, product placement or sales opportunity, consumers have grown jaded by what they view as constant "marketing spin" and yearn for a more human connection with the products and services they are buying.
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