- Economy Begins To Trump Environment
Marketing Daily, Sarah Mahoney - Monday, February 23, 2009
Mintel still forecasts green growth, and expects that while the recession wi ...
- Lowe's, Penney's Post Big Declines In Quarter
Marketing Daily, Sarah Mahoney - Friday, February 20, 2009
Losers include convenience stores, as more than a third of shoppers n ...
- Miserable Economy Makes For Happier Customers
Marketing Daily, Sarah Mahoney - Wednesday, February 18, 2009
"Despite heavy discounting during the holiday season, the bulk of the improveme ...
- OfficeMax Sales Down; It'll Test Small Format
Marketing Daily, Sarah Mahoney - Wednesday, February 18, 2009
"Convenient access to the basic supplies and services that most people ne ...
- Study: Coupons Make Consumers Blush
Marketing Daily, Sarah Mahoney - Tuesday, February 17, 2009
"In a down economy even the most stubborn consumers are receptive ...
- Wal-Mart Credits Ads With Leap In Awareness
Marketing Daily, Sarah Mahoney - Tuesday, February 17, 2009
Separately, researchers are finding that Walmart is extending its lead faster ...
- Relocation Means Money For Some Marketers
Marketing Daily, Sarah Mahoney - Monday, February 16, 2009
When people move, they shop. Epsilon reports that the average new reside ...
- Parents Seek Toys With 'Play Value'
Marketing Daily, Sarah Mahoney - Friday, February 13, 2009
Anyone looking for proof that parents want more bang for their bu ...
- Look More Closely At The Lipstick Effect
Marketing Daily, Sarah Mahoney - Thursday, February 12, 2009
Marketing Daily asked Nancy Upton, assistant marketing professor at Northeastern University Colle ...
- Nike Restructures; May Shed 1,400 Jobs
Marketing Daily, Sarah Mahoney - Wednesday, February 11, 2009
In its most recent quarterly results, Nike registered a strong 6% increa ...
- Hilfiger: Out-Of-Touch Or On The Money?
Marketing Daily, Sarah Mahoney - Tuesday, February 10, 2009
New ads, running online as well as in Vogue, Elle, GQ, a ...
- Nielsen: Nobody Doesn't Like A Supercenter
Marketing Daily, Sarah Mahoney - Friday, February 6, 2009
Consumers increased their spending at supercenters in nearly every category--including dairy, d ...
- January Sales Down, But Decline Is Steady
Marketing Daily, Sarah Mahoney - Thursday, February 5, 2009
"Initially, we saw households cut back," says Retail Forward's Frank Badillo. "B ...
- Marketers Ponder Change In Consumer Spend
Marketing Daily, Sarah Mahoney - Wednesday, February 4, 2009
"The importance of brand has increased," says Global Strategy Group, "and whi ...
- Advertisers/Marketers: In Tight Economy, Consumers Prioritize Spending
MediaDailyNews, Sarah Mahoney - Thursday, February 5, 2009
What won't Americans do without? That's the big question, as the U. ...
- New Balance Unveils Pink $uede $hoe
Marketing Daily, Sarah Mahoney - Tuesday, February 3, 2009
Part of its Lace Up for the Cure collection, a limited numb ...
- Potatoes Win, Cars Lose In Super Bowl Ads
Marketing Daily, Sarah Mahoney - Monday, February 2, 2009
"Remember just after 9/11, when Anheuser-Busch did that great ad with t ...
- Consumers Plan For Cupid On The Cheap
Marketing Daily, Sarah Mahoney - Thursday, January 29, 2009
This Valentine's Day, consumers will focus more on cards and kisses, le ...
- Best Buy Connects Green With Thrift
Marketing Daily, Sarah Mahoney - Wednesday, January 28, 2009
Experts say the move shows how important it is to link doi ...
- Trade Group Predicts Spending Uptick In Q4
Marketing Daily, Sarah Mahoney - Tuesday, January 27, 2009
The National Retail Federation expects retail sales to fall 2.5% in t ...
- Bring On The Botox: Barbie Hits 50
Marketing Daily, Sarah Mahoney - Monday, January 26, 2009
Mattel's Barbie is ready for her AARP discount, and to celebrate t ...
- Home Depot Shutters Expo, Zaps 7,000 Jobs
Marketing Daily, Sarah Mahoney - Monday, January 26, 2009
"The choice to exit the Expo market was an obvious one," sa ...
- Macy's Maximizes Its 'Go Red' Sponsorship
Marketing Daily, Sarah Mahoney - Friday, January 23, 2009
Along with Merck, Macy's is the national sponsor of the American Hea ...
- Walmart, Best Buy Among Most Valuable Brands
Marketing Daily, Sarah Mahoney - Thursday, January 22, 2009
Those who are focusing on the long-term brand strategies - not ju ...
- Coach, Burberry Join List Of Limping Brands
Marketing Daily, Sarah Mahoney - Wednesday, January 21, 2009
While Coach boasts that "we stood virtually alone among retailers in maintaini ...
- Forecast: Buckle, Aeropostale Continue To Shine
Marketing Daily, Sarah Mahoney - Tuesday, January 20, 2009
"The high-priced offerings that Abercrombie has been known for just aren't time ...
- American Greetings, Hallmark Prep For Feb. 14
Marketing Daily, Sarah Mahoney - Saturday, January 17, 2009
"In times of economic uncertainty, we see people being reminded of what ...
- Retail Trade Group: Holiday Sales Fell 2.8%
Marketing Daily, Sarah Mahoney - Thursday, January 15, 2009
The carnage was at its worst in furniture and home furnishings store ...
- Mobile-Shopping Usage To Double Next Year
Marketing Daily, Sarah Mahoney - Wednesday, January 14, 2009
"Going forward, retailers should encourage smartphone users to adopt retailer-generated mobile apps ...
- Moms Crack Whip On Household Spending
Marketing Daily, Sarah Mahoney - Tuesday, January 13, 2009
To survive, retailers need to step up the value message they se ...