- Electronics May Be Holiday Bright Spot
Marketing Daily, Sarah Mahoney - Thursday, October 23, 2008
The Consumer Electronics Association survey reports that consumers plan on spending ...
- New Study Predicts 5% Decline In Holiday Spending
Marketing Daily, Sarah Mahoney - Wednesday, October 22, 2008
Besides a more dour outlook, Brand Keys also notes some key psychograph ...
- Victoria's Secret Banking On 'Emotional Content'
Marketing Daily, Sarah Mahoney - Wednesday, October 22, 2008
Saying that the brand beat its expectations for spring, CEO Sharen Jest ...
- Luxury Brands Brace For A Chilly Winter
Marketing Daily, Sarah Mahoney - Tuesday, October 21, 2008
For its part, Coach is beefing up its product assortment, including fragranc ...
- Mattel, Hasbro See Sales Gains In Third Quarter
Marketing Daily, Sarah Mahoney - Monday, October 20, 2008
While both companies have plenty of entries poised to be big selle ...
- The Boycott Boomerang
Media Magazine, Sarah Mahoney - Thursday, October 2, 2008
The Humane Society of the United States found itself stymied. Despite yea ...
- NRF Predicts Price-Obsessed Holidays
Marketing Daily, Sarah Mahoney - Friday, October 17, 2008
"Retailers are going into this holiday season with their eyes wide ope ...
- In Recession, Smart Marketers Push Inferior Brands
Marketing Daily, Sarah Mahoney - Thursday, October 16, 2008
To find out how marketers can best benefit from this massive trading-down-a-tho ...
- NPD Predicts First-Ever Decline In Holiday Sales
Marketing Daily, Sarah Mahoney - Wednesday, October 15, 2008
"With consumers already saying they plan to spend less, stores with le ...
- Karastan: Building Share Of Voice In A Recession
Marketing Daily, Sarah Mahoney - Wednesday, October 15, 2008
"It's very important to maintain our brand-marketing position, and really try ...
- Licensing Agreement Resurrects Sharper Image Brand
Marketing Daily, Sarah Mahoney - Monday, October 13, 2008
"We have 32 years of a really rich consumer history, and o ...
- Macy's Warns Investors On Sinking Sales
Marketing Daily, Sarah Mahoney - Friday, October 10, 2008
Initially, it had projected same-store sales to be flat, or slip abo ...
- New Nike Ads Follow Stars From Womb To The NFL
Marketing Daily, Sarah Mahoney - Friday, October 10, 2008
Nike says the ad was directed by David Fincher (Se7en and Fig ...
- Consumers Downsize Halloween, Holiday Spending Plans
Marketing Daily, Sarah Mahoney - Thursday, October 9, 2008
But the good news is that consumers say they are least like ...
- September Same-Store Sales Sink; Outlook Is Dim
Marketing Daily, Sarah Mahoney - Wednesday, October 8, 2008
The only bright spot: Walmart's same-store sales in the U.S., excluding fue ...
- Cause-Related Marketing Generates Double-Digit Sales Gains
Marketing Daily, Sarah Mahoney - Monday, October 6, 2008
Millennials are the demographic group most motivated to do good deeds wi ...
- Metrics Company Launches Low-Cost 'EmotionTracking'
Marketing Daily, Sarah Mahoney - Friday, October 3, 2008
It can detect whether an emotionally charged ad--even a very good one--actual ...
- The $10 Christmas: Toy Wars Target Low Price Points
Marketing Daily, Sarah Mahoney - Thursday, October 2, 2008
Many retailers are already struggling, and some industry experts have predicted th ...
- For Wrangler, Favre And Earnhardt Are 'Bad To The Bone'
Marketing Daily, Sarah Mahoney - Thursday, October 2, 2008
The jeans marketer plans to make 5 million consumer impressions over t ...
- For Coupon Queens, It's The Thrill Of The Hunt
Marketing Daily, Sarah Mahoney - Wednesday, October 1, 2008
The research revealed that hunting for cheaper products provided these women wi ...
- Scary Economy Means More Consumers Will Say 'Boo!'
Marketing Daily, Sarah Mahoney - Tuesday, September 30, 2008
Fed up with spooky economic headlines and grim reaper-style newscasts, the Nation ...
- Ailing Circuit City Posts Loss, Plans New Campaign
Marketing Daily, Sarah Mahoney - Tuesday, September 30, 2008
The retailer says it intends to focus on enhancing customers' shopping experienc ...
- Stores' Brand Identity Is In The Bag!
Marketing Daily, Sarah Mahoney - Tuesday, September 30, 2008
"For Walmart's identity, these bags make perfect sense--they are a great valu ...
- After Bailout Deal, Financial Brands Twist In The Wind
Marketing Daily, Sarah Mahoney - Friday, September 26, 2008
How consumers will channel generic rage against individual companies, Ries says, depen ...
- Memo To Retail Execs: Load Up On Tums
Marketing Daily, Sarah Mahoney - Friday, September 26, 2008
One way retailers may try to goose sales, predicts Mediamark Research &am ...
- Lowe's: New, Smaller Stores Reflect The New Normal
Marketing Daily, Sarah Mahoney - Thursday, September 25, 2008
Also changing are the types of stores they open, execs say. N ...
- Leading Trade Group Predicts Coal In Stores' Stockings
Marketing Daily, Sarah Mahoney - Wednesday, September 24, 2008
The NRF news was very bad and, on top of that, ...
- Archrival Speedo KOs Nike In Elite Swimwear
Marketing Daily, Sarah Mahoney - Tuesday, September 23, 2008
"We will continue to supply coaches and collegiate institutions under Nike sponsorsh ...
- Report: Even Gift Cards Get The Blues
Marketing Daily, Sarah Mahoney - Monday, September 22, 2008
"That means that stores are going to have to work harder ...
- E-tailers More Optimistic For Holiday Season
Marketing Daily, Sarah Mahoney - Monday, September 22, 2008
The survey, conducted by Forrester Research, reports that 72% of online retaile ...