- Nike, Nash 'Trash Talk' Amid Footwear Industry's Sales Gains
Marketing Daily, Sarah Mahoney - Friday, February 15, 2008
[Retail] Such innovations are keeping consumers interested in shoes at a ti ...
- Sears Cuts Jobs, Tries To Breathe New Life Into Kmart, Kenmore
Marketing Daily, Sarah Mahoney - Thursday, February 14, 2008
[Retail] Kmart, which like Sears has been struggling with declining same-store sale ...
- Will Green Initiatives Win Back Price-Sensitive Shoppers?
Marketing Daily, Sarah Mahoney - Wednesday, February 13, 2008
[Retail] While the trend certainly isn't new, observers are impressed with t ...
- Gen Y Unravels Global Branding Efforts, But Apple, Nike Triumph
Marketing Daily, Sarah Mahoney - Tuesday, February 12, 2008
[Trends] Consumers around the world are less inclined to believe any 'Ma ...
- Scrooge, Cupid Hook Up As Recession Bites Romance
Marketing Daily, Sarah Mahoney - Monday, February 11, 2008
[Retail] Only 61% of men plan to buy a card, for exampl ...
- January Sales Stink, As Consumers Sort 'Wants' From 'Needs'
Marketing Daily, Sarah Mahoney - Friday, February 8, 2008
[Retail] In fact, it was the worst January sales results since 197 ...
- Dale Jr. Debuts Adidas Duds At Daytona
Marketing Daily, Sarah Mahoney - Thursday, February 7, 2008
[Retail] While Nascar is currently struggling with falling ratings, declining ticket sale ...
- Social Media Marketing's Disease: No Follow-Through
Online Media Daily, Sarah Mahoney - Thursday, February 7, 2008
Social media can be a powerful marketing force, but a new stu ...
- Social Media Marketing's Disease: No Follow-Through
Marketing Daily, Sarah Mahoney - Wednesday, February 6, 2008
[Strategy] "What surprised us most in the study is that we thoug ...
- And The Winners Are ... Super Bowl Ad Metrics
Marketing Daily, Sarah Mahoney - Tuesday, February 5, 2008
[Trends] Adbowl.com drew 3,600 registered voters so far, up from last year ...
- The Big Super Bowl Winner: Ad Metrics
MediaDailyNews, Sarah Mahoney - Tuesday, February 5, 2008
The clear winner in this year's Super Bowl adfest was the boomi ...
- Roses Are Green: This V-Day, 'Fair-Trade' Is Floral Buzzword
Marketing Daily, Sarah Mahoney - Monday, February 4, 2008
[Retail] While the differences in the designations are potentially confusing to shoppe ...
- IRI Report: Health And Wellness Driving Beauty Trends
Marketing Daily, Sarah Mahoney - Friday, February 1, 2008
[Trends] "Burt's Bees started a niche trend that is driving the futu ...
- Tracking The ROI On Super Bowl Buzz
Marketing Daily, Sarah Mahoney - Thursday, January 31, 2008
[Strategy] Some marketers really know how to make the most of t ...
- Tracking The ROI On Super Bowl Buzz
MediaDailyNews, Sarah Mahoney - Thursday, January 31, 2008
Some marketers really know how to make the most of the med ...
- Wal-Mart Leverages Economic Concerns With Promotion
Marketing Daily, Sarah Mahoney - Wednesday, January 30, 2008
[Retail] "Inflation is back at the same time that housing wealth ...
- Nick-At-Sea: SpongeBob's Parent Teams With Royal Caribbean
Marketing Daily, Sarah Mahoney - Tuesday, January 29, 2008
[Entertainment] The timing of this announcement might find an economic sweet spo ...
- Hershey Hustles To Boost Marketing, Launch Premium Products
Marketing Daily, Sarah Mahoney - Friday, January 25, 2008
[Food] "The bigger problem for Hershey is finding a way for consume ...
- Super Bowl-Related Sales Approach $10 Billion
Marketing Daily, Sarah Mahoney - Thursday, January 24, 2008
[Retail] Apparently, Patriots and Giants fans haven't heard about the looming recessio ...
- Marketers Ready To Address 45% Of Super Bowl Audience
Marketing Daily, Sarah Mahoney - Tuesday, January 22, 2008
[Sports] Experts say there are two reasons behind the switch. The fir ...
- Ads Target Super Bowl's Female Fans
MediaDailyNews, Sarah Mahoney - Tuesday, January 22, 2008
While a woman-friendly Super Bowl may sound as farfetched as, well, E ...
- Trendspotting: Fashion E-Tailing Gets Personal
Marketing Daily, Sarah Mahoney - Monday, January 21, 2008
[Retail] Expect companies that continue to try and find fit solutions ...
- As Luxury Brands Sputter, Saks Tests New 'Off 5th' Concept
Marketing Daily, Sarah Mahoney - Friday, January 18, 2008
[Retail] Bulking up its "value-priced" brand during an economic downturn--as logical ...
- L.L. Bean Jumps To No. 1 In Customer Love
Marketing Daily, Sarah Mahoney - Thursday, January 17, 2008
[Retail] The Freeport, Maine-based company, judged the best across all formats, ...
- CMOs Predict Marketing Spend Will Increase
Marketing Daily, Sarah Mahoney - Wednesday, January 16, 2008
[Research] Improved accountability for marketing spending is still high on their rada ...
- Trade Group Predicts Weaker Sales Through First Half
Marketing Daily, Sarah Mahoney - Tuesday, January 15, 2008
[Retail] "Retailers will once again be forced to market to more practic ...
- Wachovia Aims To Make Savings Accounts More Fun
Marketing Daily, Sarah Mahoney - Monday, January 14, 2008
[Financial Services] The bank developed a program after two years of consum ...
- It's Official: Consumers Are Sucking It In
Marketing Daily, Sarah Mahoney - Friday, January 11, 2008
[Retail] While the weather didn't help, the real villain seems to ...
- VF Corp. Raises Outlook, Is Bullish On Five-Year Plan
Marketing Daily, Sarah Mahoney - Thursday, January 10, 2008
[Retail] "Even the businesses that are likely to have trouble showing grow ...
- Sears Hopes Snapper Brand Will Bring More Green
Marketing Daily, Sarah Mahoney - Wednesday, January 9, 2008
[Retail] For Sears, adding another well-respected name to its lineup, which alrea ...