- Federated Plans To Become The Macy's Group
Marketing Daily, Sarah Mahoney - Wednesday, February 28, 2007
[Retail] The move is seen as logical, since most of Federated's sales--whi ...
- KFC Asks Pope To Bless New Fish Sandwich
Marketing Daily, Sarah Mahoney - Tuesday, February 27, 2007
[Restaurants] An odd marketing tactic has some wondering whether Colonel Sanders wou ...
- More Weather Woes Test JetBlue's Promises
Marketing Daily, Sarah Mahoney - Tuesday, February 27, 2007
[Travel] The carrier's handling of the latest disruption by storm is ...
- Women, Retailers and Fashion: Yes, Size Does Matter
Marketing Daily, Sarah Mahoney - Friday, February 23, 2007
[Retail] Although retailers have added more sizing options, including larger sizes ...
- Doing The Advertising Two-Step: Offend, Capitulate
Marketing Daily, Sarah Mahoney - Thursday, February 22, 2007
[Strategy] Offensive ads build communities. First came the homophobic, then the suicida ...
- Big Boxes Report Dismal And Less Dismal Earnings
Marketing Daily, Sarah Mahoney - Wednesday, February 21, 2007
[Retail] Home Depot decided to take the "spring will come again" approa ...
- Guess Tests New Teen Retail Concept
Marketing Daily, Sarah Mahoney - Tuesday, February 20, 2007
[Retail] The concept is aimed at the hot teen market, where analys ...
- Wal-Mart Taps Online Unit Head For Brand Strategy
Marketing Daily, Sarah Mahoney - Friday, February 16, 2007
[Retail] The seemingly ceaseless management shakeup at Wal-Mart continues. The company's mo ...
- Will Bud Make Dalmatians The Next Hot Dog?
Marketing Daily, Sarah Mahoney - Thursday, February 15, 2007
[Trends] The Super Bowl may be a distant memory, but Budweiser's Dalmati ...
- Cubicle-Shopping Drives Valentine's Gift Sales
Marketing Daily, Sarah Mahoney - Wednesday, February 14, 2007
[Retail] Many people did their romantic Valentine's Day gift-buying this year whi ...
- Marketers Tap Cupid-Bashing Sentiment
Marketing Daily, Sarah Mahoney - Tuesday, February 13, 2007
[Trends] American Greetings and Altoids are among a growing number of markete ...
- Whole Foods In Hot Water Over Maine Lobster
Marketing Daily, Sarah Mahoney - Friday, February 9, 2007
[Retail] Whole Foods, set to open its first Maine store in Portla ...
- Chilly January, Gift Cards Boost Retail Sales
Marketing Daily, Sarah Mahoney - Friday, February 9, 2007
[Retail] Led by double-digit gains at stores like Saks, American Eagle a ...
- Nike Tips Its Hand On Retail Plans
Marketing Daily, Sarah Mahoney - Wednesday, February 7, 2007
[Footwear] Nike made it official yesterday, revealing a bit about its reta ...
- Agencies Arm To Protect Idea Ownership
Marketing Daily, Sarah Mahoney, Joe Mandese - Tuesday, February 6, 2007
[Agencies] Fed up by the growing trend of marketers expecting agencies ...
- AAAA Tells Agencies To Protect Ideas During Client Pitches, Media Plans Too
MediaDailyNews, Sarah Mahoney, Joe Mandese - Tuesday, February 6, 2007
Fed up by the growing trend of marketers expecting agencies to cou ...
- Marketers See Red Today. Will It Ever Trump Pink?
Marketing Daily, Sarah Mahoney - Friday, February 2, 2007
[Cause] It's National Wear Red Day, a promotion for the American Hea ...
- Big Plans Match Big Screens For The Big Game
Marketing Daily, Sarah Mahoney - Thursday, February 1, 2007
[Electronics] It looks like people who didn't pounce on big-screen TV dea ...