- Wal-Mart Steps Up Its Green Game
Marketing Daily, Sarah Mahoney - Thursday, September 27, 2007
[Retail] The company is announcing major environmental initiatives faster than it's cutti ...
- Fresh & Easy Neighborhood Market Shows A Little More Leg
Marketing Daily, Sarah Mahoney - Wednesday, September 26, 2007
[Retail] In addition to the specific markets, Tesco also gave a f ...
- Anheuser-Busch: Healthy Pomegranates Get Tipsy, Too
Marketing Daily, Sarah Mahoney - Wednesday, September 26, 2007
[Spirits] Mintel predicts that we'll see even more deep purple and r ...
- Halloween Doesn't Look Too Scary For Sales
Marketing Daily, Sarah Mahoney - Tuesday, September 25, 2007
[Retail] Even if the economy is saying "Boo" to consumers, retailers aren ...
- Wrangler, Turning 60, Races From Nascar To Barneys
Marketing Daily, Sarah Mahoney - Monday, September 24, 2007
[Retail] This week, the company will announce two limited-edition anniversary jean style ...
- Study: Gen Y Shoppers Drawn To Greener Marketers
Marketing Daily, Sarah Mahoney - Friday, September 21, 2007
[Retail] Environmental messaging has a big impact on customer loyalty among G ...
- Extreme Price Shoppers Don't Hurt Profits
Marketing Daily, Sarah Mahoney - Friday, September 21, 2007
[Retail] A new study finds that super-cost-conscious consumers represent a much small ...
- Environmentalist Group Sets Its Sights On Air Freshener Hazards
Marketing Daily, Sarah Mahoney - Thursday, September 20, 2007
[Retail] Air fresheners are now an estimated $1.72 billion industry in t ...
- Survey: More Retailer Dollars Being Spent Across Channels
Marketing Daily, Sarah Mahoney - Thursday, September 20, 2007
[Research] Of total marketing spend, 18% is now directed toward driving cross-chann ...
- The New Fear Factor: 'Little' Brands Do Better
Marketing Daily, Sarah Mahoney - Tuesday, September 18, 2007
[Trend] Marketers of smaller, more personal brands may strike consumers as bei ...
- Saks Fifth Avenue Uncaps First-Ever His-And-Her Store Scents
Marketing Daily, Sarah Mahoney - Friday, September 14, 2007
[Retail] The retailer has partnered with trendy fragrance marketer Bond No. ...
- Wal-Mart Introduces First New Tagline In 19 Years
Marketing Daily, Sarah Mahoney - Thursday, September 13, 2007
[Retail] While the new ads--the first major Wal-Mart campaign from The Mart ...
- Vaseline Launches New 'Skin Is Amazing' Effort
Marketing Daily, Sarah Mahoney - Wednesday, September 12, 2007
[Packaged Goods] If it sounds a little similar to the positioning ...
- Flat-Screen Slump Means Trouble Ahead For Best Buy, Circuit City
Marketing Daily, Sarah Mahoney - Wednesday, September 12, 2007
[Retail] It'll take more than NFL kickoffs and the season premiere ...
- Doritos, Dr Pepper, Altoids: What Wins As An Impulse Buy?
Marketing Daily, Sarah Mahoney - Tuesday, September 11, 2007
[Retail] A survey shows strong cross-branding preferences. For example, when impulse buye ...
- Nike Launches 'Leave Nothing' Campaign For Football
Marketing Daily, Sarah Mahoney - Monday, September 10, 2007
[Retail] The company says this year's version, themed "Leave Nothing," "captures t ...
- Hot Denim Shores Up Back-To-School Sales
Marketing Daily, Sarah Mahoney - Friday, September 7, 2007
[Retail] Among the best-performing brands, says one analyst report, are Guess, "whi ...
- Starbucks, Apple Strike Up The iTunes
Marketing Daily, Sarah Mahoney - Thursday, September 6, 2007
[Retail] Music isn't Starbucks' only growth path. The company is continuing i ...
- Marketers Ignore Have-Nots At Own Peril, Study Finds
Marketing Daily, Sarah Mahoney - Wednesday, September 5, 2007
[Retail] One example that IRI Insights notes is Target, which understands th ...
- Remington's Pick-Up Line Contest Tags New Shaver Launch
Marketing Daily, Sarah Mahoney - Tuesday, September 4, 2007
[Packaged Goods] It's the latest entry in personal-care theater--a long line ...